New Delhi, 11 December 2019: Fujifilm India Private Limited, a pioneer in imaging technologies will be organizing a DIY workshop for underprivileged kids at the 5th edition of Smile International Film Festival for Children and Youth (SIFFCY) – A Smile Foundation Initiative. As part of this initiative, the young kids will get a chance to hone their creative skills and have engaging DIY session with INSTAX range of instant Cameras.

Fujifilm understand its responsibility towards the society and is committed towards enhancing the quality of life of people worldwide. The workshop will be attended by over 50 kids from ‘Children from Mission Education Programme’. The workshop will help them discover the art of creating unique photo frames and photo holders. The team of experts by Fujifilm will also help them learn the basics of photography and click pictures through INSTAX range of camera. The kids will have get a chance to enjoy an exceptional artsy experiences art and learn something new.

Speaking about the collaboration, Mr. Haruto Iwata, Managing Director, Fujifilm India Pvt Ltd. said, “We at Fujifilm are committed towards the welfare of the society. The DIY workshops by Fujifilm is another step in our endeavor to foster creativity amongst young minds and help them sharpen their photography and creative skills. The workshop will give them a chance to explore their creativity on Fujifilm’s INSTAX range which represents an evolving model of self-expression and preserving memories. We are proud to partner with SIFFCY for this great initiative empowering and educating youth of the country.”

The brand’s INSTAX range of cameras hold a strong value among Gen Z and millennial consumers. Today, it is a global hit with presence in more than 100 countries and regions with approximately 40 million units sold worldwide. Its quirky design and retro look have helped the brand carve a winning niche for itself. The popular products in line of INSTAX include the recently launched INSTAX MINI LIPLAY, which incorporates both digital and instant print technologies; the stylish INSTAX SQUARE SQ6 instant camera; the INSTAX smartphone printers, etc.

About Fujifilm India Private Ltd

Fujifilm established in 1934 has believed in Innovation and creation of new values through leading edge and proprietary technologies. FUJIFILM India as a firm believer in sophistication continues to work hard to provide the Indian consumer the best products and services.

Our corporate slogan is “Value from Innovation.”

Along with expressing Fujifilm’s commitment to continuously creating innovative technologies, products and services that empower the potential and expand the horizons of tomorrow’s businesses and lifestyles, the slogan also encapsulates the company’s desire to combine our own original technology with human resources, expertise and technology from around the world both internally and externally to create innovation. A new brand statement has also been created to articulate these commitments more specifically, and the slogan encapsulates the main points of the brand statement.

Our Goal is to be a company that is able to resolve a diverse variety of the problems that face society, contribute to the world through the continuous creation of value – added products and services, and achieve sustainable growth through constant innovation. That was the commitment we made to the world when we launched our new corporate slogan “Value from Innovation”. We quickly ascertain customer needs, and communicate these clearly and accurately to those involved in product development. Instant camera – instax is successful example of this in Photo Imaging business which was developed after accurately assessing market demands and with all related business divisions working together throughout the entire process from production to sales on a worldwide scale.