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The French Embassy and Alliance Francaise have partnered with Smile Foundation to support the cause of Sending Every Child to School. And Smile Foundation’s I am Kalam was screened in Alliance Francaise as a mark of this support.
After a very successful nationwide theatrical release , I am Kalam is now ready to set off for its primary objective – sensitization of the privileged masses about the plight of the needy, and sensitization of the underprivileged masses about their own rights. As one of the first steps towards this objective, Smile Foundation is trying to partner with organizations and alliances to try and reach out to maximum number of people.
The French Embassy and Alliance Francaise are Smile Foundation’s first partners in this objective. As a mark of the support the French Embassy and Alliance Francaise are specially screening I am Kalam in Delhi and Mumbai for allied associates. Present for this screening were the two little heroes of the film – Harsh Mayar, who won the National Award for his exemplary performance in the film, and Husaan Saad. Along with the two child actors, also present for the screening was French actress Beatrice Ordeix who plays the role of Lucie Madame, one of the major characters in the film.
The film has come to be the most critically acclaimed film of the year so far, and as intended has been successful in entertaining and simultaneously sensitizing the people. However the release being urban population centric, the film has so far reached only metro, tier 1 and 2 cities. As the next step Smile Foundation now, through its association with a network of 2500 schools, 100 colleges, 50 apex management and technical institutes, 75 corporates and 160 NGOs has already started taking the film to the rural interiors too, in order to sensitize individuals, authorities, groups and communities at all levels.
