On 8th August 2011, Smile Foundation in association with Jan Shikshan Sansthan Dharavi, had organized a employee engagement program with Coca-Cola officials ,for the ongoing and passed out batch. The students were oriented about the various strategies that marketing involves Marketing is about understanding customers and finding ways to provide products or services which customers demand. Marketing is about meeting the needs and wants of customers. They were given a brief about the company and how they can be a part of it.