A survey conducted in 2021 revealed that merely 37% of non-profit organisations engage in a continuous SEO strategy throughout the year. The potential of the internet, social media, and blogging for organisations to create awareness and advocacy is undeniable, and this figure highlights the fact that many nonprofits are not tapping it. A blog serves as a platform for conversation or sharing information, and it is progressively emerging as a modern means of expression, interaction, and a type of journalism. Blogs boost website traffic, enhance positioning within the sector that aids in image development, and help promote causes or campaigns through hyperlinking other relevant web pages.
Let’s take a look at the approach and focus of some of the non-profit organisations who are doing this just right.
Central Square Foundation (CSF)
Central Square Foundation is a non-profit organisation dedicated to the goal of providing quality education in schools for every child in India. Their commitment is to foster impactful, scalable, and enduring transformation within the educational framework in India, guaranteeing that every child has equal access to learning resources. CSF’s essential focus areas are Foundational Literacy & Numeracy (FLN), EdTech, Early Childhood Education (ECE) and School Governance
Their blogs focus on CSF’s focus areas with in-depth research, like their ECE initiatives, ED-tech related platforms, cost-effective technological innovations, how they are implementing them and impacting communities Several blogs serve as a crucial platform for the organisation, highlighting real effects, enhancing trustworthiness, and nurturing collaborations with governmental bodies and educational partners. They highlight their strategic alliances and initiatives, and how the foundation has enacted changes in multiple Indian states, fostering beneficial educational results. Click here to read their blogs.
The United Nations
The United Nations’ blogs share stories and news about their initiatives in India. The core of UN’s blogs centres around advancements, updates, milestones to end poverty and inequality in India and to promote sustainable development aligning with the globally committed SDGs. The blogs are straightforward, with a succinct narrative effectively communicating the excellence of their work. The stories highlight the UN’s contribution to fostering positive social change in India. This enhances the trustworthiness of their engagement initiatives.
The UN’s blogs encompass their wide range of initiatives, addressing various engaging subjects such as poverty, education, job readiness, food security, gender equality, skills development, youth empowerment, and climate change, among others. A captivating new article on women’s football discusses the theme of empowerment through athletics for women. It emphasises utilising football as a means to motivate young women, aiding them in acquiring life skills and building self-assurance, especially in areas where girls face limited opportunities.
Bill and Melinda Gates Foundation
The organisation’s works together with collaborators in more than 130 nations to tackle challenges and drive change. Their blogs encompass the most recent narratives, studies and updates regarding their projects globally, rendering them quite engaging and extensive.
Consider their blog: How does a mother’s touch lead to a scientific breakthrough? that emphasises the foundation’s influence via a collaboration focused on neonatal health in India. It tells an engaging tale of how straightforward but impactful medical advancements, such as Kangaroo Mother Care, are preserving the lives of premature infants. This provides a summary of the Kangaroo Mother Care approach, an affordable and highly efficient strategy that enhances neonatal health results in India by delivering essential care for premature and low-birth-weight infants.
The material highlights partnerships with regional Indian organisations, specialists, healthcare facilities and governmental agencies, demonstrating the foundation’s dedication to worldwide health initiatives. This blog enhances visibility by showcasing tangible effects and bolstering the foundation’s trustworthiness in healthcare advancements.
India Development Review (IDR)
The primary focus of India Development Review (IDR) is writing, featuring a diverse group of contributors such as specialists, practitioners, funders, development theorists, researchers, grassroots workers, and advocates. ID shares innovative concepts, teachings, and insights on some of the most challenging issues facing India. The content is grounded in facts, straightforward, pertinent, and maintains editorial independence, encouraging individuals to enhance their efforts and perform more effectively. Their site features discussions, perspectives, explanatory content, photo narratives and even humorous takes on social impact.
Their blog Every Office Has One: Your Nonprofit Colleagues employs wit to delve into the eccentricities and character traits present in non-profit environments. It emphasises that common office personalities—such as the overly enthusiastic co-worker or the self-proclaimed expert—are present in non-profit environments too, adding a layer of familiarity and humour to the workplace. This light-hearted method enhances the organisation’s presence by making the nonprofit field more relatable, captivating readers with wit, and prompting contemplation on typical workplace interactions in a manner that connects with staff and groups. IDR’s ‘Perspectives’ feature op-eds and commentary that hold a mirror up to civil society in India, reflect upon its evolution, unpack key trends, and outline the way forward.
Key Takeaways
Ultimately, key lessons for creating effective blogs highlight that compelling stories enable readers to engage on an emotional level. The use of humour shows that incorporating a light-hearted tone can captivate readers and simplify complex subjects, improving audience engagement. Demonstrating teamwork emphasises alliances, enhancing your organisation’s connections and boosting trustworthiness, attracting greater focus on your objectives.
