The COVID-19 pandemic changed everything, and it’s not just about working from home or wearing masks. It made people think deeply about themselves and what
Non-profit organisations or NGOs need to continually work towards gathering funds for a cause. Whether it is a cause dedicated to education, health, livelihood, or
Cause-related marketing is a strategic alliance between a business and a nonprofit, aimed at advancing a specific social or environmental cause. It is a commitment
In modern commerce, a seismic shift is reshaping the way businesses engage with their audiences. No longer is it enough to offer products or services,
Corporate Social Responsibility (CSR) is no longer viewed as an optional or peripheral aspect of business operations. It addresses a company’s ethical duty to society.
People are not just looking for products and services; they are seeking brands with a purpose. They want to know that their daily transactions contribute
“Happy the place, happier the employees” Indeed, the above phrase captures the significant impact of a positive work environment on employee well-being and satisfaction. However,
In today’s competitive landscape, where organizations strive to establish their unique identity, branding strategy plays a pivotal role. While the principles of branding may seem
Corporate Social Responsibility (CSR) is one of the best ways to help society. It gives an opportunity for corporations to help the people. At the
Empower Mint was a new flavour of Ben & Jerry’s, an American company that manufactures ice cream, frozen yoghurt, and sorbet, created in 2016 to
