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Tag: #csractivitiesinindia

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CSR Partners In Change Partnerships Smile

Social Impact & CSR-driven NGO Initiatives: What Drives Change?

Social Impact vs. CSR-Driven Initiatives: What Truly Drives Change?
Social Impact vs. CSR-Driven Initiatives: What Truly Drives Change?

In a podcast by Seeding Labs, industry leaders explored the evolving landscape of social development goals, highlighting how corporate engagement has become a powerful force for social change. Today, corporate commitment to social development is a responsibility and a practice that most companies have embraced.  While some may choose to contribute to social causes through internal initiatives, others contribute through CSR driven NGO initiatives and solutions that can help in achieving social development goals.

Corporate Social Partnerships for Positive Action

The Nudge Institute, Mr. Arun Maira, former Planning Commission member, advocated for a holistic approach to village development. He stressed the importance of adopting the Sustainable Development Goals (SDGs) in their entirety, rather than focusing on individual themes, to realise the vision of Viksit Gaon, Viksit Bharat. This initiative aims to uplift underserved communities through collective efforts in education, healthcare, livelihoods, women’s empowerment and community building, ensuring that no one is left behind.

Mr. Maira’s opinion highlights that in today’s interconnected world, social development is a shared goal that requires collective action for lasting change. The debate between classifying companies as “social impact” organisations or those engaged in corporate social partnerships misses the larger picture of social progress. 

While contributions towards social causes and CSR-driven NGO initiatives are valuable, they are most impactful when companies work alongside diverse community stakeholders. True social impact emerges from long-term collaboration, where all sectors align their efforts toward sustainable growth. By focusing on holistic social development, businesses, NGOs and governments can achieve more than isolated successes.

The Role of the Social Stock Exchange

In an article published in The Times of India, Dr. Agyeya Tripathi highlighted the potential of the Social Stock Exchange (SSE) in India to drive impact investing. By providing a platform for businesses focused on social and environmental outcomes, the SSE offers access to ethical investors and promotes transparency in social impact reporting. This initiative encourages companies to integrate social responsibility into their core business strategies, ultimately transforming how CSR is perceived and practiced. As more businesses align their goals with sustainable development, the SSE could become a pivotal driver of long-term social change.

CSR Strategies Driving SDG Achievement

One clear truth has emerged: the sustainable development of a nation cannot be achieved through isolated efforts. Social stakeholders must collaborate to go beyond philanthropic actions and engage collectively in the process of positive change. Through CSR driven initiatives, companies can implement tailored CSR strategies that focus on:

  • Collaborative Investment for Sustainable Development

To accelerate the achievement of the SDGs, corporates must partner with NGOs to invest in mechanisms that ensure underserved communities benefit from these goals. By leveraging innovative technologies, such as Artificial Intelligence, businesses and social stakeholders can adopt more efficient strategies for sustainable growth, ensuring that SDGs are met for all.

  • Enhancing Transparency through Technology

Corporates, in partnership with NGOs, can significantly amplify the impact of CSR initiatives by advancing the use of technology and ensuring access to reliable data. Effective deployment of information technology in sectors like clean energy, healthcare and education will support sustainable development, improve transparency and foster long-term societal progress.

Life-Cycle Approach for Social Impact

The Life-Cycle Approach adopted by Smile Foundation is dedicated to empowering underserved children and communities across India, ensuring access to quality education, healthcare, livelihood training and comprehensive women’s empowerment.

Key initiatives such as Mission Education focus on enhancing foundational language, numeracy and STEAM skills, aligning with the National Education Policy to equip children for future success. Smile On Wheels (SOWs) provides mobile medical services, including outpatient consultations, diagnostic tests and free medications, improving healthcare access in remote areas.

The Swabhiman program addresses maternal, menstrual and neonatal health, ensuring better reproductive care. Additionally, initiatives like STeP and Swabhiman offer vocational training, equipping youth and women with skills to boost employability, foster entrepreneurship and encourage economic independence.

Corporate Partnerships for Social Impact with Smile Foundation

Our Life-Cycle Approach has proven effective in addressing systemic challenges such as poverty, inequality and lack of access to essential services. This year alone, over 1.5 million children and their communities have benefited from our grassroots initiatives, as we continue to work alongside like-minded partners to create lasting, positive social impact.

We invite corporates to join us in this journey, aligning CSR efforts with a shared vision to uplift communities and contribute to sustainable social change. Together, we can make a real difference and create lasting impact for all.

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CSR Education Girl Child Health Livelihood Partnerships

Driving Gender Equality through CSR in India

CSR in India empowering women
CSR in India empowering women

The word “Equality” is derived from the Latin word “Aequus,” meaning fair and just. In today’s world, equal rights and treatment are recognised as fundamental rights, protected by law and embedded in social consciousness. However, when we delve deeper, it becomes clear that true equality remains elusive for many. In India, despite outward appearances, inequality still exists, especially for low-income families.

To ensure that equality becomes a lived reality for all, we must implement transformative measures. Since the advent of CSR in India, gender equality initiatives have gained vital support, helping many from disadvantaged communities break free from societal limitations and move toward empowerment.

CSR in India- Bridging Gaps

Corporate Social Responsibility (CSR) has emerged as a pivotal institution globally, acting as a bridge between those who have access to a dignified life and those who do not. In India, CSR is governed by Section 135 of the Companies Act, 2013, Schedule VII, and the Companies (CSR Policy) Rules, 2014. These frameworks outline eligibility, implementation and reporting requirements for CSR activities. India’s detailed CSR mechanism has positioned the country as a global leader, setting benchmarks in sustainability and working expeditiously on stakeholder activism for national development.

Women CSR Initiatives in India

The primary goal of Women CSR in India has always been clear: to address social challenges that impede national progress and create support mechanisms that promote equality, inclusivity and sustainability. Several noteworthy CSR initiatives in India, such as Project Nanhi Kali by Mahindra Group, Nand Ghar by the Anil Agarwal Foundation and Mansi by Tata Steel Foundation, have been instrumental in promoting gender equality, educational access and social empowerment for girls of families who are at the bottom of the economic progress pyramid.

Beyond Philanthropy with Smile

CSR represents a dynamic force that lives and breathes within our society. CSR initiatives aim to create a shared value ecosystem, empowering every individual to contribute to national progress, ensuring that no community is left behind. Collective growth, central to national development, relies on equal opportunities for all. 

Smile Foundation’s initiatives in education, health, livelihood and women’s empowerment have been designed with equality at their core, ensuring that each community experiences simultaneous progress.

Each year, Smile Foundation impacts over 1.5 million children and families across 2,000 villages in 25 states through carefully tailored programmes that promote gender equality alongside education, healthcare and livelihood support. Our initiatives focus on empowering both women and men, ensuring equal opportunities for all, especially in underserved communities where such opportunities are often scarce.

Education For All
Through our flagship programme, Mission Education, aligned with the National Education Policy, we prioritise access to quality education for all children, regardless of gender. By focusing on foundational language skills, numeracy (FLN) and STEAM subjects, we help children — particularly girls — build the skills needed for a successful future. This initiative aims to break barriers limiting access of girls to education, empowering them with the tools that enable them to continue their education beyond school classrooms.

Equal Access to Healthcare
Smile On Wheels (SOWs), our mobile healthcare units, go beyond basic medical care, ensuring that essential health services reach both women and men in remote areas. By offering outpatient care, diagnostic tests and free medications, we address gender disparities in healthcare access, particularly for women, who often face greater challenges in obtaining care. Our Swabhiman programme, which focuses on women’s health, tackles critical issues such as maternal, menstrual and neonatal care, raising awareness about these crucial health needs. By promoting hygiene practices and health management, Swabhiman empowers women to take control of their health, ultimately improving their quality of life and enabling them to contribute more actively to their communities.

Equal Economic Empowerment
To address gender inequality in the workforce, Smile Foundation’s vocational training programmes, such as STeP and Swabhiman, specifically focus on empowering women and youth through skills development. These programmes enhance employability and foster entrepreneurship, ensuring that young girls and women, especially from vulnerable communities, gain economic independence. 

Smile, Women CSR in India & Gender Equality

At Smile Foundation, gender equality is woven into the fabric of our initiatives, ensuring that every programme — whether it’s in education, healthcare or livelihoods — contributes to closing the gender gap. Our efforts are about providing resources and also creating a fair, inclusive ecosystem where both women and men are given the tools they need to thrive equally.

While we have made meaningful progress, we recognise there is still much work to be done in empowering both young boys and girls with a strong foundation rooted in equality. Our goal is to nurture a generation where gender equality is deeply embedded in the collective consciousness of India.

For years, our corporate partners have been instrumental in driving this mission, especially in empowering socio-economically disadvantaged women. Through our collaboration, we have worked to provide women with access to education, healthcare and livelihood opportunities, helping them achieve parity with their male counterparts. Equally crucial, we have focused on sensitising male communities to recognise the central role of women in society, encouraging a shared understanding that empowering women ultimately strengthens the entire community.

With a shared commitment to advancing the goals set forth by our government for a stronger nation, we believe that Corporate-NGO initiatives act as a powerful force for real change in society. If your CSR partnerships are focused on promoting gender equality and fostering a more inclusive society, we invite you to join us on this impactful journey.

Let’s do some meaningful, impactful for building a future where we get closer to the nation’s dream of more resources for all.

Categories
CSR Education Girl Child Partnerships Women Empowerment

Scholarships for Girls Help Them Continue their Studies

Scholarships for Girls help them be empowered

The right to education is a fundamental right for every child, regardless of gender, caste or background. It is a birthright that is and (should be) universally recognised. However, despite this widely accepted principle, girls’ education continues to face unique challenges. From birth, many girls are often confronted with the decision of whether they will attend school or take on household responsibilities, while their brothers are sent to school. In families with financial constraints, it is frequently the boys who are prioritised when it comes to education, based on the belief that they will ultimately become the primary breadwinners.

While gender bias is undoubtedly a significant factor in these challenges, it is important to recognise that the most pervasive barrier to girls’ education is poverty. Poverty, alongside issues such as poor nutrition, lack of financial literacy and limited empowerment opportunities, often prevents girls from completing their education. In this context, scholarships for girls’ education play a crucial role in bridging the gap, offering them the opportunity to realise their potential and live the reality of their ambition and hard work. By supporting girls in their educational journey, scholarships enable them to acquire the skills and independence needed to stand on their own feet and overcome the socio-economic challenges they face.

Girl Child Education is for Every Girl

Educating girls is a global imperative and a collective endeavour. Therefore, when we hear of girls being denied an education in countries like South Sudan, Chad and Afghanistan, we must pause and ask ourselves: how is this still acceptable? In today’s world, efforts to empower women through quality education and employment opportunities have become more aligned than ever. It is good food for thought to understand whether all women, regardless of their circumstances, are truly being included in this global movement or not.

India’s journey towards educating girls has been a long and evolving one. The nation’s educational landscape has been shaped by pioneering women who have played a vital role in this revolution. Figures such as Kamala Sohonie, a trailblazing scientist who championed women’s participation in STEM, Neena Gupta, a mathematician who provided the solution to the Zariski Cancellation problem and Dr. Gagandeep Kang, a leading scientist in the development of Rotovac, a vaccine that addresses diarrhoea – a major health issue that is the third leading cause of death among children under five, claiming an estimated 300,000 young lives in India each year.

These remarkable women exemplify the transformative impact of educating girls. There is no question that the roots of girls’ education in India have deepened, embedding themselves in the national consciousness. However, the collaborative implementation of this vision is still in its formative stages and requires continued effort and progress.

Solidify Girl Child Education in India

It is well recognised that challenges such as poverty, poor nutrition and inadequate healthcare are significant barriers to education of girls in India. However, rather than focusing solely on these obstacles, we should direct our attention to finding effective solutions. 

Scholarships for girl child education play a crucial role in bridging the gap, connecting the girl, her family and her community with an educational system that is progressively adopting inclusive practices. These scholarships offer hope and confidence to economically disadvantaged parents, encouraging them to prioritise their daughter’s education and invest in her future. In turn, this creates a positive cycle that can contribute to the broader goal of Education for All, ensuring that no child is excluded from the opportunity to learn and succeed.

Scholarships for Girls- Let her study

India’s efforts towards women’s empowerment have been evident across various sectors. Through women’s financial schemes, awareness campaigns, and educational initiatives for girls, the country has made significant strides in fostering a more conscious and sensitised community.

To ensure that girls in India grow up in a safe and healthy environment, particular attention has been paid to both their educational and health development as key pillars of the nation’s progress. Scholarships for girls have played a pivotal role in challenging societal prejudices against educating girls, while providing families with the financial security and confidence to invest in their daughters’ education. This, in turn, empowers girls to realise their aspirations and turn their dreams into reality.

Scholarships such as the AICTE Pragati Scholarships for Girls and the CBSE Merit Scholarship Scheme for Single Girl Child have been instrumental in reducing dropout rates among female students, increasing school enrolment figures and encouraging greater participation in skills development programmes. These initiatives have made a significant contribution to the broader goal of empowering girls and fostering their future success.

Smile for Girl Education

Since 2005, Smile Foundation has been dedicated to supporting economically disadvantaged communities by equipping them with the knowledge and resources needed to work towards their empowerment. 

With a strong focus on women’s empowerment, our educational initiatives have been specifically designed to ensure that girls in India receive their right to quality education, with ease and accessibility. Our scholarship programmes for Schooling and Higher education, are actively working with young girls and women who are determined to pursue education and build a brighter future.

These programmes cover essential costs, including tuition fees, school supplies and transportation, enabling students from marginalised communities to concentrate on their studies. In addition to financial support, the scholarships also provide mentorship and guidance, helping students make informed decisions about their futures. Furthermore, recipients of the Higher education scholarships such as Engineering Scholarships are provided with laptops, career counselling and skills-building sessions, ensuring they are fully equipped to succeed in their chosen fields.

Aligned with the core values of the Indian government’s vision and initiatives to overcome the social and economic barriers to girls’ education, we are committed to providing Indian women with a safe, progressive environment where they and their communities can thrive through collective and holistic development. If your CSR goals echo a common vision of empowering girls with education, then join us to create conscious and impactful actions together.

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CSR Health Partners In Change Partnerships

Empowering Communities through Preventive Healthcare

preventive healthcare for universal healthcare

As winter sets in, Delhi and its neighbouring regions are often enveloped in a dense layer of smog, causing the Air Quality Index (AQI) to deteriorate to hazardous levels. With the air quality becoming so poor that it is commonly compared to “breathing in air equivalent to smoking 50 cigarettes a day or living in a gas chamber.”, the only thing which gives a slight ray of hope is to see people wearing masks, while households and office spaces are stocked with hand sanitizers, masks and antibiotics.

Such initiations reflect of how today communities have adjusted their lifestyles to adopt health measures aimed at preventing illness. It serves as a prime example of Preventive Healthcare, which focuses on encouraging individuals to adopt practices that reduce their likelihood of falling ill, while also alleviating the burden on medical infrastructure.

Healthcare and Preventive Healthcare– Difference?

At first glance, Healthcare and Preventive Healthcare, may seem synonymous, but they differ significantly in their scope and objectives. Healthcare is a broad field that encompasses prevention, treatment, and management of illnesses, alongside the preservation of both mental and physical well-being through medical services provided by doctors, nurses, and allied health professionals.

“Preventive Healthcare”, on the other hand, is a distinct branch of medicine that primarily focuses on promoting health and preventing disease in individuals considered to be ‘healthy.’ This approach typically involves interventions aimed at large populations with the goal of preventing the onset of illness and improving overall well-being. The field gained momentum with the advent of the germ theory of disease and the discovery of disease-causing agents. Additionally, advancements in laboratory techniques for early detection have significantly enhanced the effectiveness of preventive measures.

Universal Healthcare: A Global Imperative

Universal healthcare is recognised as a fundamental human right and a global responsibility. As outlined in Target 3.8 of the Sustainable Development Goals (SDGs), the aim is to realign healthcare systems using a Primary Health Care (PHC) approach—making them more inclusive, equitable, cost-effective, and efficient, thereby improving the physical, mental, and social well-being of communities.

Challenges in Healthcare

Despite ongoing efforts to extend universal healthcare coverage, marginalised communities in many regions continue to face significant barriers, such as poverty and unequal access to quality healthcare. In 2021, it was estimated that approximately 4.5 billion people worldwide were still excluded from essential health services. Mamta Murthi, Vice President for Human Development at the World Bank, notes, “We know that achieving universal health coverage is a critical step in helping people escape and stay out of poverty, yet there continues to be increased financial hardship, especially for the poorest and most vulnerable people.”

In India, healthcare challenges are particularly pronounced for low-income families, especially in remote areas where access to functional hospitals, well-trained healthcare professionals, and affordable medical treatment remains limited. These barriers often prevent individuals from seeking timely medical care, resulting in severe deterioration of health. In some cases, families are forced to sell assets, such as agricultural land, to afford the cost of treatment.

Preventive Healthcare in India- Step forward

Over the years, India’s healthcare system has undergone significant transformation, adapting to the evolving dynamics of society, technological advancements, and changes in the lifestyle of Indian communities. The Government of India, has implemented several healthcare schemes aimed at addressing the challenges faced by marginalised communities, with a particular focus on providing quality healthcare.

Key initiatives include Ayushman Bharat, the **National Health Mission (which encompasses the National Rural Health Mission and National Urban Health Mission), and a specific focus on strengthening Reproductive-Maternal-Neonatal-Child-Adolescent Health (RMNCH+A), along with the prevention and management of both communicable and non-communicable diseases (NCDs) have brought a sigh of relief to many lives who are now able to access healthcare, while also nurture their own and their communities life healthier with healthy habit awareness and medical resources.

Why Preventive Healthcare is Crucial in India?

The current state of India’s healthcare system presents both significant opportunities and considerable challenges. On the one hand, India is globally recognised for its accomplishments in the medical field, such as the rapid development of vaccines during the COVID-19 pandemic and the growth of medical tourism, driven by high-quality treatment and world-class healthcare professionals. However, to achieve the goal of universal healthcare, it is crucial that marginalised populations are also integrated into these advancements.

In this context, Preventive Healthcare emerges as an ideal solution to improve health outcomes in both rural and urban areas across India. The benefits of preventive healthcare in India are far-reaching and can substantially enhance quality of life by:

-Extending Lifespan

By addressing health issues before they progress, preventive measures can significantly increase life expectancy.

– Reducing Treatment Complications

 Early intervention lowers the likelihood of complications during treatment, ensuring better health outcomes.

-Lowering Medical Costs

Preventive care is typically far more cost-effective than treating advanced illnesses, helping reduce overall healthcare expenditure.

-Saving Lives through Timely Detection

 Early diagnosis and proactive care can prevent many health conditions from becoming critical, thereby saving lives.

These benefits highlight the transformative potential of preventive healthcare in creating a healthier, more sustainable future for India.

Smile For Preventive Health

For over two decades, Smile Foundation’s flagship health programmes—Health Cannot Wait and Smile on Wheels—have been dedicated to implementing the principles of Preventive Healthcare for socio-economically disadvantaged communities across India. By fostering strong relationships at the grassroots level, we have been able to identify the unique health challenges these communities face and adapt to the digital transformations necessary to improve access to quality healthcare.

With more than 100 Smile on Wheels- mobile healthcare units, we are able to reach some of the most remote and underserved areas of the country, delivering essential healthcare services to those who would otherwise be inaccessible. As a social care organisation, we ensure that our health interventions are inclusive, accessible, affordable, and driven by technology, helping underserved communities move closer to the security of universal healthcare.

The COVID-19 pandemic provided us with invaluable lessons, offering opportunities to further enhance our healthcare interventions. In 2021, with the support of Health CSR initiatives, we expanded our telemedicine services. Through sustained efforts, we have now established an advanced telemedicine ecosystem that goes far beyond standard video consultations. Our platform enables healthcare professionals to conduct a variety of tests, including 40 different diagnostic procedures, monitor the heartbeat of a foetus, and even perform dermoscopy.

Smile Foundation is steadfast in its belief that through collaborative efforts, we can strengthen India’s healthcare system and, most importantly, empower those in need by providing the right awareness and support to safeguard the health of individuals and entire communities. Our CSR partnerships, for Healthcare,  aim to address all aspects of health, utilising technology to reach diverse communities across the country. Moreover, we are committed to building sustainable frameworks that not only promote but actively practise preventive healthcare, ensuring that every individual receives the care they deserve. By doing so, we can collectively contribute towards achieving Universal Health Care—making it not just a goal, but a fundamental part of daily life and the future of our nation.

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CSR

Retail Industry CSR and Women Empowerment- An Inclusive India

Retail CSR and Women empowerment, a new wave of change for rural women in India

We all know the magic of retail therapy. It has been scientifically proven that retail therapy often improves mood; 62% of people feel an improved mood after shopping for something. But, the retail industry has much more power than this.

Globally, the retail industry is worth approx. $31310.6 billion in 2024 at a compound annual growth rate (CAGR) of 8.5%. India’s retail industry is considered to be the 4th largest retail sector in the world and is estimated to become a $2 Tn by 2032 with a growth at 25% CAGR. Looking at the magnitude of the retail industry, it is important to note that as much as this sector helps its consumers to live a comfortable life, this industry is also considered as a reservoir of Corporate Social Responsibility, because of its close relationship with the society.

Therefore, in this light, let’s explore how the retail industry CSR and women empowerment can blend in for giving underserved women of India an opportunity to become financially independent and live a life with dignity. 

Opportunities for Female Entrepreneurs in India

There is no denying that India’s business landscape has seen a surge of Indian businesswomen who are walking shoulder to shoulder when it comes to leading magnanimous business empires just like their male counterparts. India has between 13.5 to 15.7 million women-owned businesses, creating direct employment for 22 to 27 million people. With targeted initiatives, this could grow to 31.5 million businesses by 2030, boosting direct employment by 50 to 60 million.

However, the availability of opportunities for rural women businesses in India are still limited, as constraints like lack of education, lack of resources and business support from banks, no access to digital literacy and financial literacy still fog the path for these women to enter the mainstream female entrepreneurship in India. 

SDG 5: Retail Industry CSR and Women’s Empowerment

The current scenario of the retail industry seems to be promising as many international and domestic brands are focusing on expanding their operations in India. Brand like Swedish furniture giant IKEA plans to invest INR 850 crore (US$ 102.41 million) in expanding its Indian operations, while H&M will introduce its home décor line through its website and Myntra next month. UAE-based Lulu Group is investing INR 2,000 crore (US$ 240.96 million) in a new mall near Ahmedabad.

Additionally, Reliance Industries is poised to sell an 8-10% stake in Reliance Retail Ventures Ltd to fund further expansion and prepare for an IPO. 

As the industry evolves, strategically aligning retail CSR and women empowerment initiatives to foster an inclusive framework will enable rural women in India to access opportunities for learning, earning, and thriving.

But how?

  • By investing in vocational training

Vocational training for the underserved communities is no more just an option, but a requirement that must be collectively supported by government, corporates and social organisations. Investing in vocational training for women and young girls, such as skills in tailoring and garment manufacturing, can provide a significant boost to their prospects. Such training not only equips them with the expertise needed to start their own businesses or secure employment but also fosters sustainable futures for themselves and their communities. By offering these opportunities, retail CSR initiatives can help create pathways to economic independence and community development.

  • By supporting small retail businesses 

When it comes to skills and talent, rural India has been considered as a reservoir and all they await is an opportunity, a platform where they can showcase their skills and earn a sustainable livelihood. Retail CSR programs can play a transformative role by providing these businesses with essential support and oversight. This includes training in business management, strategic logistics and implementation practices. Such support enables these businesses to expand, create additional job opportunities for women, and contribute to the local economy.

By investing in these areas, retailers can help build a robust ecosystem where women are not only integrated into the workforce but are also celebrated for their entrepreneurial contributions, thereby contributing to economic growth and gender equality in their communities.

  • By promoting workshops of digital and financial literacy

By organising targeted training programmes and workshops, retailers can teach women essential skills such as managing finances online, making secure transactions and using digital tools effectively. Providing access to technology, including computers and smartphones, is another crucial step, as it helps bridge the digital divide and ensures women in underserved areas can engage with the digital economy.

Additionally, partnerships with financial institutions can offer workshops on budgeting, saving and understanding credit, facilitating access to tailored financial products and services.

Support for women entrepreneurs is equally vital and with CSR programmes partnered with social development organisations like Smile Foundation, the retail industry can offer specific training on e-commerce, digital marketing and financial management.

Furthermore, the Retail CSR activities can also provide mentorship programnes that connect women with experienced professionals and provide valuable advice and networking opportunities, while awareness campaigns can highlight the importance of these skills.

Smile Foundation: Retail Industry CSR and Women Empowerment

Smile Foundation’s programme Swabhiman is well tailored to support retail CSR initiatives to integrate women into the retail ecosystem through proper skill training and business job opportunities that further enhances their practical experience, boosting their confidence and financial independence. 

Over the past two decades, we have been committed to grassroots development across India through our Lifecycle Approach. This comprehensive strategy ensures that women and their communities benefit from quality education, vocational training, and access to healthcare, enabling them to overcome generational economic deprivation and achieve sustainable progress.

Partnering with Smile Foundation offers CSR initiatives the opportunity to not only support women’s empowerment but also to challenge and transform entrenched beliefs about women’s capabilities. We are dedicated to holistic national development, recognising that isolated efforts can only achieve so much. By collaborating through CSR partnerships, we can align with private organisations combined with government initiatives, accelerating progress towards the Sustainable Development Goals, and making India more developed in the coming years.

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CSR Health Smile Women Empowerment

Healthcare CSR Partnerships For Tribal Women

Sensitising parents and communities for better education outputs
Sensitising parents and communities for better education outputs

Did you know that even in today’s day and age, several countries still do not recognise their indigenous or tribal communities as part of their constitution? For example, the Aboriginal and Torres Strait Islanders, the indigenous community of Australia are not recognised in the Australian constitution, which often puts them in a very uneasy situation when it comes to receiving fundamental protection and rights from the state. So is this a matter of concern? How does constitutional recognition help in the upliftment of a particular community? And even after 78 years of Independence and constitutional recognition what does the status of Indian tribal communities especially when it comes to healthcare for tribal communities, particularly tribal women in India look like?

Tribals & Healthcare in India

India’s constitution recognises tribal communities as citizens of the nation under Article 342, thereby, providing them with all the benefits and protection necessary for them to be able to live a dignified life. Articles like 15, 46, 330, 335 and 338 A have been specially tailored to protect the educational, health, economic and political interests of the tribal communities so that this minority community can develop themselves without hindrances of any form of discrimination.

Being over 104 million in number, Indian tribal communities are large in number and versatile in culture and therefore, it gets even more pertinent to understand how tribal women who already hail from a weaker section of the society and who often do not get the chance to come into the limelight, how are they getting access to their healthcare services?

There is no doubt that Indian healthcare structures have reached the remotest corners of the country and state initiatives for healthcare, especially for the underserved and tribal communities of India have been helping many of them with access to healthcare. 

But the real question is- Are the underserved and tribal communities of India receiving free and quality healthcare?

Challenges faced by Indian Tribal Women

In a civic society, healthcare is necessary, but having access to quality healthcare is a fundamental right for every human being to live a healthy and dignified life. As India strives to carve its healthcare structure with preventive care, it is important to explore the availability of quality healthcare for tribal women and the challenges that are becoming obstacles for tribal women to receive quality healthcare.

Tribal communities in India, especially women, face numerous challenges in accessing quality healthcare. These obstacles are deeply rooted in geographical, socio-economic, cultural, educational and systemic issues.

One major challenge is geographical barriers. Many tribal communities live in remote, hard-to-reach areas, making it difficult to access healthcare facilities. Additionally, inadequate infrastructure, such as poor roads and limited transportation options, exacerbates these challenges, further obstructing access to essential health services.

Socio-economic factors also play a significant role. High levels of poverty restrict the ability tribal families to afford healthcare services or travel to distant health centers. The lack of financial resources impacts the availability of essential health services, medications and preventive care, compounding the difficulties faced by these communities.

What about societal attitudes?

Cultural and social barriers further complicate the situation. Traditional beliefs often lead to resistance to modern medical interventions, as deep-rooted cultural practices influence health-seeking behaviors. Additionally, gender inequality means that tribal women frequently face discrimination, affecting their access to healthcare services and their involvement in decision-making processes related to their health.

Education and awareness are also critical issues. Low health literacy within tribal communities contributes to poor health outcomes, as limited awareness and education about health issues and available services hinder individuals from seeking appropriate care. Furthermore, the limited information about healthcare rights and available services prevents tribal women from accessing necessary medical help.

Lastly, challenges in the healthcare system pose significant barriers. Healthcare facilities in tribal areas often suffer from inadequate equipment, a lack of trained personnel and insufficient basic amenities. The shortage of medical professionals willing to work in remote regions further diminishes the quality of care, leaving tribal communities with limited and substandard healthcare options.

Addressing these multifaceted challenges requires comprehensive and targeted interventions to improve healthcare access for tribal women, ensuring they receive the quality care they need and deserve.

Healthcare CSR Partnerships for Tribal Women

Preventive healthcare is a crucial aspect of overall health that demands substantial focus and investment from all sectors of society. Recognised as a national health priority, it is also designated as a key area under Schedule VII of CSR Section 135 of the Companies Act. 

As the Indian Government has initiated several healthcare initiatives for women, it is pertinent for other social stakeholders to channel their resources and strategies towards implementing these initiatives through their Healthcare CSR Partnerships with social development organisations so that the benefits of these initiatives can reach at the doors of the unreachable. 

By tailoring Healthcare CSR Partnerships towards improving tribal women’s nutrition, reproductive healthcare, menstrual hygiene and hygienic sanitation practices Corporates can actually facilitate preventive healthcare at the ground level. These initiatives will not only help these women to be healthy physically, but they will also open avenues for young tribal girls to grow up in a healthy environment where they can continue their schooling and not drop out because of menstrual cycle problems like staining or the unavailability of proper washrooms. 

Moreover, partnerships with social development organisations like ours can evolve CSR activities into enduring initiatives that significantly enhance the sustainability of underserved communities.

What is our intervention to support the tribal women?

Smile Foundation recognises that women are the cornerstone of communities. Their nurturing and guidance are essential to the fabric of community life. Therefore, our Swabhiman programme goes beyond conventional measures to ensure that underserved and tribal women receive the preventive quality healthcare they deserve, overcoming socio-economic barriers to their development.

Swabhiman focuses primarily on reproductive health and menstrual hygiene, providing comprehensive ante-natal and postnatal care to support both mothers and their children throughout pregnancy and after delivery, thereby securing their future. Additionally, Swabhiman experts conduct regular counseling sessions and workshops with young tribal girls, promoting proper nutrition and menstrual hygiene practices while addressing and alleviating any barriers that might impede their educational progress due to menstruation.

With interventions like Swabhiman, Smile Foundation shall continue to give women including tribal women the opportunity to live a life they deserve, the life and status they have been recognised by the constitution of India- a life of dignity, safety and equality of being independent and healthy for themselves and their families. 

Collaborate with us for healthcare CSR partnerships and let’s make a world for underserved women of India, where they are not underserved or tribal women, but just healthy women of India who are capable enough to shape their destinies for a brighter future for themselves and their community.

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CSR

CSR in Banking- Promoting Inclusive Financial Service for all

CSR in Banking can pave way for budding women entrepreneurs

Over the years, India’s financial ecosystem has been evolving to newer heights. With digital payments becoming a part of our day-to-day lives along with newer financial support schemes for women and underserved communities, India is striving to achieve an inclusive financial structure for all. In 2023, the Reserve Bank of India declared India’s Financial Inclusion Index standing at 60.1 whereas, in 2024, the Financial Inclusion Index stands increased at 64.2, hinting that the efforts towards having an equitable economic paradigm along with improvement in economic opportunities are possible in a country like India.

What is financial inclusion?

By definition, the Financial Inclusion programme aims to ensure that both individuals and businesses can access financial services that are useful and affordable, such as transactions, payments, savings, credit and insurance, responsibly and sustainably. 

Furthermore, the importance of financial inclusion has been identified in almost every Sustainable Development Goal. It is directly referenced as a target in eight of the seventeen goals. These include SDG 1, which focuses on eradicating poverty; SDG 2, aimed at ending hunger, ensuring food security, and fostering sustainable agriculture; SDG 3, which addresses health and well-being; SDG 5, dedicated to gender equality and the economic empowerment of women; SDG 8, which promotes economic growth and employment; SDG 9, which supports industry, innovation, and infrastructure; and SDG 10, which seeks to reduce inequality.

Furthermore, SDG 17, which concentrates on enhancing the means of implementation, implicitly highlights the importance of financial inclusion by encouraging increased savings mobilisation for investment and consumption, thereby potentially driving economic growth.

As India aims to become a $7 Trillion economy by 2030, it gets even more important for us to create financial inclusive programmes and institutions that offer equitable financial services to all. Government interventions like the Jan Dhan Yojana are among the most promising financial schemes. They have enabled over 50 crore people to open bank accounts and deposit over INR 2 Lakh crore, becoming part of the formal banking system.

Why are financial inclusive programmes important for India?

India’s robust economic growth has certainly become an example for many to follow globally. However, when it comes to achieving holistic economic growth for all and by all, we still have a long way to go. 

India’s underserved population still grapples with poor financial conditions due to lack of education, unemployment, skill training and poor health which eventually has kept them and their families in the loop of economic stagnation. 

Considering the importance of having an accessible and inclusive financial environment for all, the core focus now should be to develop low-income communities with opportunities that would enable them to develop themselves financially sustainable.

CSR initiatives in banks for empowering underserved communities 

Over the years, Banking CSR Strategies have opened up many opportunities for the underserved communities in India. With several financial inclusion programmes introduced by banks, children and their families are getting the chance to access e-literacy and financial literacy ,so that they can develop and be aligned to the demands of changing times.

Interventions by Axis Bank, SBI and RBL for empowering communities with sustainable livelihood training and opportunities have been very successful. Such initiatives have proven that CSR in banking can create a real impact at the grassroots level because, with their support and expertise, underserved communities can get knowledge on financial literacy and financial schemes that can help them navigate and build their finances better. 

CSR in banking- Going forward

By emphasising financial literacy, skill development and improved access to banking services, financial institutions play a crucial role in addressing the needs of underserved communities. Additionally, banks can provide microloans to small enterprises, support educational initiatives, and fund healthcare projects in rural areas, thereby facilitating the integration of these communities into the mainstream economy.

Moreover, banking CSR strategies should include investments in infrastructure to advance digital financial inclusion, ensuring that remote areas have access to essential banking services.

These initiatives are instrumental in transforming lives, stimulating economic growth and increasing social equity, significantly advancing the sustainable development of underserved populations in India.

Swabhiman- Financial Inclusion Programme for Women

With a focus on enabling women with financial stability, Smile Foundation’s Swabhiman programme has been tailored to provide them with entrepreneurship and skill development training.

This program supports underserved women from India’s urban poor and rural communities by providing them with the opportunity to achieve economic empowerment through starting their own businesses. They receive training in business basics such as financial management, marketing and communication, financial literacy, and digital literacy, enabling them to sustain and expand their small businesses to create a stable livelihood for themselves, their families and their communities.

Several financial institutions such as SBI and IndoStar Home Finance have partnered with the Swabhiman programme to support women from marginalised communities. By providing them with workshops on financial literacy and business management skills, these financial institutions have contributed positively towards empowering women while also laying down the foundations of inclusive financial culture in India.

Smile Foundation firmly believes that creating lasting and meaningful change requires the collective efforts of all social stakeholders working toward a common goal. By consolidating our resources to promote an inclusive financial environment in India, banks and Smile Foundation can collaborate to enhance the impact of governmental financial initiatives. This potential partnership can achieve substantial and far-reaching results, offering women and their families the opportunity for financial stability.

Additionally, it aims to create a comprehensive and inclusive financial ecosystem that empowers these communities to overcome economic challenges and secure lasting financial well-being.

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CSR

CSR initiatives of Aviation Industry: Empowering Through Wings

Multiculturalism in Education
Multiculturalism in Education

For many of us, the dream of touching the sky was sparked by iconic moments like Tom Cruise in Top Gun. Some of us have been fortunate enough to touch the sky, whether as Air Force pilots, commercial pilots or flight attendants. However, for those from underserved communities who remain trapped in poverty, such dreams often remain out of reach. There is a need for change in the status quo which CSR initiatives in the aviation industry can address by aligning with the United Nations’ Sustainable Development Goals (SDGs). By focusing on empowering children, youth and women, we can support them in changing the trajectory of their lives.

India’s Aviation Soars

Over the last few years especially after the pandemic, India’s Aviation Industry has transformed itself into a robust industry. By expanding its International flights and airlines extending their fleet, the Indian Aviation Industry is estimated to surpass US and China, by becoming the world’s third-largest air passenger market by 2030. 

Considering their outstanding growth, this industry has also become one of the most employable fields in today’s times. Therefore, Indian Aviation CSR initiatives can help India in creating an inclusive and sustainable nation, where children, youth and women from low-income groups get an ecosystem encouraging them to develop holistically. 

Corporate Social Responsibility in Aviation 

For a long time, CSR in the aviation industry has focused on tackling air pollution and improving fuel efficiency. These important causes remain a priority, with CSR efforts in India addressing them to ensure a cleaner environment for all.

However, aviation companies have also shown keen interest in supporting other social causes like investing in the development of underserved communities. IndiGo’s- The IndiGoReach initiatives focus on educating children across various states in India. One of its key programmes targets 5,000 students in grades 6 through 10 at 25 rural government schools within the Badgaon and Kurabad blocks of Udaipur district.

The programme provides students with essential academic skills and conceptual understanding while building stronger relationships among students, teachers and parents. Additionally, the IndiGo School Adoption Programme aims to enhance teaching quality and learning experiences, boost digital literacy through the ‘Get Smart’ bus initiative and improve and sustain the infrastructure at 75 government schools.

Vistara and the joy of first-time flying for our children

Another prominent example of CSR activities by the Aviation industry in India has been Vistara’s CSR initiatives with Smile Foundation. By collaborating with the Shiksha Na Ruke Program, Vistara has supported child education through Smile Foundation. Through digital counseling on hygiene, career and mental wellbeing, Vistara has often interacted with our children, contributing to their holistic development. 

Through their CSR efforts, Vistara gave children of Smile Foundation their first flight experience, allowing them to savour the joy of flying and inspiring them to pursue education with the hope of one day sitting in a cockpit.

Given the positive impact of such initiatives, Smile Foundation believes the aviation industry can significantly contribute by directing CSR funds toward providing quality education for underserved children, offering skill training for youth that aligns with the aviation sector and supporting local women in establishing businesses that benefit both their families and the industry.

CSR in Aviation Industry redefining lives- how?

  1. Empowering Education through Scholarships 

Smile Foundation offers exclusive engineering scholarships for girls who are meritorious but due to financial hardships cannot pursue engineering courses. For the engineering course, Smile financially supports beneficiaries, provide digital tools like laptops for a seamless learning experience and assist with placements.

Recognising the demand for engineers in the aviation industry, Smile Foundation believes that investing CSR funds to encourage girls to pursue engineering will not only empower these young lives but also demonstrate corporate solidarity in promoting girl child education in India. Enabling our young girls to pursue highly competitive courses like engineering, aviation companies and social stakeholders like development organisations and government institutions can empower young girls to dream of flying.

2. Youth Development through Vocational Skills Training 

CSR activities by the aviation industry can support our youth in India through Smile Foundation’s STeP programme. This programme upskills them in various vocational courses, including BPO, Retail Management, Core Employability, Healthcare (General Duty Assistance), BFSI and Digital Marketing.

Students are trained for 4 to 6 months, combining theoretical and practical industrial training to ensure a comprehensive understanding of their chosen course. We also provide career counseling, placement support and post-placement assistance to secure and stabilise their livelihoods for years to come.

3. Empowering Women through Business Support 

Aviation industry can align their CSR programmes to empower women through our Swabhiman initiative. By investing in women entrepreneurial skills and supporting their small businesses, the aviation industry shall not only promote the “local for vocal” campaign, but help many women of India earn a livelihood and transform their communities for the better. 

Aviation CSR initiatives with Smile

Aviation industry can extend beyond the skies and deeply impact societal development. By aligning Corporate Social Responsibility (CSR) initiatives with the United Nations’ SDGs, aviation companies have the unique opportunity to create significant change in communities needing help across India.

The sector’s growth and prominence make it an ideal candidate for driving initiatives that empower women, support youth development and provide quality education to those in need. Through targeted programmes such as scholarships for aspiring engineers, vocational training for underserved youth and business support for women entrepreneurs, the aviation industry can help break barriers and create pathways for an equitable society.

By investing in these areas, aviation companies not only increase their social good value but also contribute to the broader goal of national advancement. This dual benefit of—strengthening the industry and uplifting communities out of poverty perils—demonstrates the far-reaching impact of strategic CSR efforts.

As we look to the future, let us harness aviation’s growth to uplift those who have historically been left behind. Together, we can ensure that the dream of touching the sky is no longer a distant dream but a reality for all, inspiring the next generation to reach new heights.

Contact us here for aviation CSR partnerships.

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Partnerships

FMCG’s Corporate Social Responsibility In India for Rural Growth

A shopkeeper with his girl child in India

As the monsoons arrive in India, rural India sees a wave of change with a sigh of relief for a better harvest. Along with them, the FMCG companies in India also see the scaling up of their sales in rural India, as the opportunity of increased continuous rural wages are on the horizon.

But the question is, should rural India’s development only depend on how the monsoons treat them? Should FMCG companies in India prioritise solely on sales, or can they leverage their Corporate Social Responsibility (CSR) programmes to effect substantial improvements in the lives of over 9 million individuals residing in rural areas?

India’s FMCG Industry – A pillar of support 

India houses some of the most renowned FMCG brands of the globe. It is the fourth-largest industry in India and one of the highest contributors to the nation’s GDP. Through this industry, over 3 million individuals and their families are getting their bread and butter. And with steady growth each year, the FMCG industry is expected to become an industry worth 615 billion dollars by 2027. 

Thus, looking at the promising future of the FMCG industry and the opportunities it holds for the development of rural India, let’s understand how the FMCG industry can channel its Corporate Social Responsibility programmes, to boost the underserved communities living in the rural and remote corners of India.

Before delving into how FMCG companies can utilise CSR initiatives to empower and drive rural development in India, it is important to grasp the landscape and the specific challenges confronting underserved communities especially the needs of underserved children, aspiring women entrepreneurs and youth in rural India.

Loop of wage stagnation in rural India

Many rural areas face stagnant wages, where the growth in wages has not kept pace with inflation or the rising cost of living. This situation often leads to economic hardship for rural households, impacting their ability to improve their standard of living, access essential services and invest in education and healthcare. 

It has been observed that rural inflation has been higher than urban inflation for the past 11 months until May 2024, according to the Ministry of Statistics and Programme Implementation (MoSPI).

In May, it reached 5.3%, which was 110 basis points more than urban inflation. Since rural households spend more on food, food and beverages make up more than half (54.18%) of their expenses, whereas in urban areas, it is 36.29%. Experts believe that if the wage disparities continue then invariably it shall affect FMCG sales, however, the dependent variable this year is the monsoon and its positive result in the rural areas of India.

Challenges faced by underserved children

With the advancement of technology, the education sector has evolved and advanced itself to newer heights. However, the benefits of such advancement in the education sector have still not reached many underserved children. 

The most recent Annual Status of Education Report (ASER) reveals a concerning statistic: a significant majority of 14- to 18-year-old children in rural India face challenges with fundamental academic skills.

Specifically, more than half of these adolescents still struggle to perform basic tasks such as solving three-digit division problems, determining time, and executing elementary calculations—skills that are typically acquired by students in Classes 3-4.

Challenges faced by underserved youth in India

Did you know that India has the 5th largest population of youth in the world? This magnanimous ocean of young people is a reservoir of talent, that is still untapped to the fullest extent in our country. 

Issues like dropping out of school due to their family’s financial constraints or being pushed into labour work to provide for their families are often the pre-decided fates of the rural youth in India. Furthermore, poor educational infrastructure also hampers their interest towards garnering education or learning vocational skills, which invariably results in their holistic development and future opportunities to carve a stable financial life. 

Challenges faced by women entrepreneurs

As “Vocal for Local” echoes in the air, the number of entrepreneurs in India has grown significantly. With over 1 lac startups in India, the country has certainly become a global powerhouse as it stands being the third largest startup ecosystem after the US and China.

However, as much as the urban entrepreneurs have grown in a short period, the rural businesses- Grampreneurs, especially women entrepreneurs are still finding it difficult to sustain themselves.

With less capital, resources and training coupled with the complex problems of managing and filing business taxes, lack of knowledge regarding associated costs and knowledge of GST, these willed rural women entrepreneurs are facing the biggest test of their time- to become part of India’s mainstream entrepreneurial ecosystem.

Even with the increased usage of digital platforms and transactions across India, many rural entrepreneurs are yet to leverage the benefits of it. Only 60% of Gramprenerus use digital payment methods and 26% use e-Commerce sites for their sales. Furthermore, women entrepreneurs in rural India face significant challenges in setting up their businesses as compared to men. It has been observed that only 52% of women can access financial credit. 

Personal obstructions like their family’s disapproval and banks refusing them loans to kickstart their businesses are often the first hurdle that deviates many rural women entrepreneurs from kickstarting their entrepreneurial journey. 

FMCG Corporate Social Responsibility in India- A new way?

The Ben & Jerry’s Foundation, the charitable branch of the ice cream company, provides financial support to grassroots organisations focusing on social justice, environmental conservation, and community development. Established in 1985, the foundation has contributed more than $30 million to date.

Taking inspiration from such key players of the global FMCG industry, the Indian FMCG industry can also mould their CSR partnerships towards the rural development of India, while aligning them to the UN SDGs and the government schemes for rural development in India.

With the commitment towards holistic development, the FMCG industry can steer their CSR partnerships towards developing the rural education sector, employability, health infrastructure and empowerment of local businesses so that many underprivileged communities can get the opportunity to develop holistically.

FMCG Corporate Social Responsibility in India for underserved students

As the Indian education sector heads towards a bigger and brighter future with STEM education, we need to ensure that children of underserved communities in India also get the opportunity to learn and thrive with the benefits of STEM education. 

For this, the FMCG industry can invest their CSR fund for school buildings in rural and remote corners of the country, and support the school infrastructure with solar power, while also investing in developing equipped STEM labs for the underprivileged children. 

It should be understood that underserved children of India require a little more hand-holding than the children of the urban and developed communities when it comes to learning, therefore, support by providing technical books, digitised classrooms and computers can help these children learn and understand quality education, that enhances their cognitive development, as well as helps them to build a mindset that pushes them to come out of the cycles of economic stagnation. 

By partnering with Smile Foundation’s Mission Education programme , the FMCG industry can reach over 1 Lac children in 27 states every year. With a key focus on-

  • FLN & Grade-Specific Learning Outcomes
  • STEM Education
  • Digital Learning Environment 
  • Holistic Development of Students
  • Need-based Teacher’s training 
  • Parent & Community Engagement
  • Scholarships for Girl Child Education 

The Mission Education programme aligned with the NEP 2020 policy and UN SDG 4, aims at ensuring quality education is accessible to every underserved child in India. The aim is to ensure that no child stays away from school and can build a life for themselves and their families that is sustainable for years to come.

FMCG CSR activities in India for skill development in rural areas

Focused on imparting vocational training to underserved youth in sectors like retail, hospitality, and healthcare, STeP equips young girls and boys with market-relevant skills and enhances their employability. The holistic approach of the initiative integrates soft skills training, personality development, and financial literacy, ensuring comprehensive growth.

By partnering with Smile Foundation, FMCG companies can strategically align their Corporate Social Responsibility efforts with STeP’s curriculum, directly impacting communities, this collaboration not only shall address immediate skill gaps but also fosters long-term sustainability by creating pathways to economic independence for youth.

Through structured partnerships, FMCG firms can leverage our expertise and network to measure and amplify the social impact of their investments, contributing significantly to underserved youth development in India’s rural and urban areas.

Rural Women Empowerment needs FMCG industry support

Steering women empowerment in India, the FMCG industry’s CSR partnerships can be a powerful force towards making rural women of India financially independent by supporting them with vocational training, financial literacy and entrepreneurship support. 

Understanding the challenges faced by the local rural women of India, Smile Foundation’s Swabhiman programme has been working closely on encouraging and empowering rural women by introducing them to the world of entrepreneurship.

Each year over 1.5 lac women are given health and nutrition benefits, including skill development and entrepreneurial management training so that they can holistically develop themselves, their families and their communities. Swabhiman closely works on-

  • Capacity building to start Micro Enterprises
  • Workshops on E-commerce and digital marketing
  • Technical capacity building 
  • Enrolment in government schemes for livelihood opportunities
  • Setting up of model Micro Enterprises 

FMCG companies can play a pivotal role in empowering women in rural India by partnering their strategic CSR initiatives with programmes like Swabhiman.

With a focus on financial inclusion and empowerment of rural women,

the FMCG CSR initiatives can partner with Smile Foundation to empower rural women through- 

  • Skill Development Initiatives- By setting up vocational training centres focused on skills relevant to their industry, such as packaging, quality control, or distribution. These centres can impart training to women in rural areas, equipping them with marketable skills that enhance their employability and income.
  • Entrepreneurship Development-  Supporting women entrepreneurs by providing micro-financing, mentorship and access to markets can be a transformative CSR activity.
  • Health and Hygiene Initiatives-  Many FMCG products cater to health and hygiene needs. Companies can promote awareness and provide access to affordable products such as sanitary pads, soaps, and healthcare supplements. Additionally, organising health camps and workshops on nutrition and maternal health can significantly benefit rural women.
  • Financial Inclusion- Facilitating financial literacy programs and promoting savings and banking among women can empower them economically. FMCG companies can collaborate with banks to establish financial literacy camps and facilitate easy access to banking services in rural areas.
  • Digital Literacy- In today’s digital age, imparting digital literacy skills is crucial. FMCG companies can establish digital literacy centres or mobile training units to teach basic computer skills, internet usage, and e-commerce, enabling women to access broader markets and information.

As a significant industry both in India and globally, FMCG industry holds a unique position closely tied to its consumers. Leveraging its substantial influence, the FMCG sector’s Corporate Social Responsibility in India can catalyse transformative development in rural India.

The good days!

By focusing on initiatives such as

  • enhancing quality education for underserved children,
  • skill development for rural youth
  • and empowering rural women

FMCG companies can create a dynamic ecosystem.

This approach shall nurture holistic development among underserved children, prepare youth for the workforce and also empower women, their core customer base, fostering financial independence and societal equality.

Considering the profound potential impact of FMCG’s CSR programmes on rural India’s development, it is imperative to invest in the inclusivity of the nation. After all, acche din (good days) must each every individual of India.

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Partnerships

CSR Trends 2024: What Can NGOs Expect?

CSR Trends 2023: What Can NGOs Expect?
CSR Trends 2023: What Can NGOs Expect?

Before heading into the topic of recent trends in CSR in India 2024, let’s under the visible impact of Corporate Social Responsibility (CSR) in the lives of those who need it.

“The true test of a company’s commitment to CSR is when times are tough, not when they’re good.”

Steve Rochlin

During the COVID-19 pandemic, many companies including nonprofits faced unprecedented challenges. However, many stepped up to support their communities and employees. One great example is Pepsico Foundation, the philanthropic arm of Pepsico, an American multinational food, snack, and beverage corporation. In partnership with Smile Foundation, they provided over 50,000 PPE kits, along with digital thermometers, thermal scanners, oximeters, concentrators & more than 1 lakh N95 masks, across 11 Indian states to support the administration in its fight against the pandemic.

Corporate social responsibility (CSR) departments have endured a lot during the last few years. Every CSR team is likely juggling a whole lot of things together— social justice movements, geopolitical turmoil, and also the need to connect the employees and the communities, meet board expectations and adapt their strategies to a fast-paced and uncertain economy.

So what do CSR trends 2024 look like? How should the sector get ready for a world economy traversing inflation, stock market crashes, wars, and more? Some of the recent CSR trends in India and the world overall are listed below:

Trend 1: How to Safeguard Your Social Impact Programs During the Recession with CSR

The anticipated recession is the fundamental background for 2024. Since many businesses are working in anticipation of a slowing economy, the temptation to reduce their corporate giving may materialise.

CSR will be put to the test in 2024, according to the leaders at the Association of Corporate Citizenship Professionals (ACCP), Points of Light, and Chief Executives for Corporate Purpose (CECP). They contend that because it can both boost your company’s performance in the short term and enhance connections with stakeholders over the long term, corporate social impact is even more crucial during recessions.

Cutting ties to the community may make it less likely that consumers will want to support your business because customers, investors, and employees all consider corporate purposes when making decisions.

Corporate volunteering and benchmarking are just a few of the strategies to increase your influence when you’re on a tight budget. The causes most important to your stakeholders should be the focus of your team’s efforts after you have clarified your social impact plan.

Trend 2: Despite Criticism, linking ESG to Business Success

Environment, Social, and Governance (ESG) has emerged as a hot topic outside of the corporate citizenship industry. ESG has progressed beyond risk reduction to profit creation for businesses globally. Enhancing confidence with stakeholders while improving the quality of lives of the marginalised globally, seems like something everyone benefits from.

Trend 3: Prioritise Results Over Proxy Metrics

With corporate philanthropy, results clearly matter. It’s challenging to support your work without understanding your actual results, whether you’re changing systems policies or offering direct relief programmes.

In a recent study on policies in food security, nutrition researchers and activists emphasised the value of outcomes. They said that by emphasising quantity over quality, food security programmes frequently neglect nutrition. So, rather than filling people up with empty calories, a move from “food security” to “nutrition security” will increase health, inclusion, and general well-being.

Qualitative parameters are going to matter as much as the quantitative reach of the CSR associations. 

Trend 4: Demands for Impact Data are Increasing as Public Interest Grows

Never before have corporate social impact teams’ efforts been so widely observed. More data requests, questions, and speaking requests have been made of CSR experts than ever before, ranging from reports for their ESG department to speeches outlining how their programmes would improve society by 2030.

Because of this drive for transparency, CSR teams will require precise impact data to show their leadership, board, and other stakeholders the success of their programmes. Executives in the field anticipate that they will want impact data this year to “justify or secure their funds.”

Trend 6: Giving Underrepresented Communities Chances

Businesses are collaborating with nonprofits like us, Smile Foundation to use a variety of strategies to give disadvantaged communities access to opportunities. Opportunities with the potential of holistically changing their lives. Out of the recent trends in CSR in India

Among the tactics are— expanding the amount of shelf space available for goods produced by minority-owned companies, giving minority business owners access to investment capital and mentoring minority youth. Other examples are employing candidates with years of gaps in their resumes, awarding DEI grants, and conducting customer-facing fundraising campaigns.

Trend 7: The Value of Taking a Position in Business Social Activism

Stakeholders look to companies to speak out and act in times of global crises. Companies may have been under pressure to react or face backlash as a result of corporate positions and public reactions to the Russia-Ukraine War and the Roe v. Wade(abortion) ruling by the US Supreme Court.

Several businesses are attempting to create a framework to address societal challenges. Your response may be influenced by the questions you pose regarding the incident, like “Do we have a stake in this issue?”, “Can we really make a difference in this situation?”, “Does this have a direct impact on our stakeholders and customers?”

Corporate Philanthropy Value in 2024

Between 2020-21, COVID-19 tested everyone’s resilience. Through 2022, social justice increased as a result of the catastrophes that the pandemic brought into everyone’s lives. In 2023, the effects of conflict and geopolitical upheaval were felt all over the world. In 2024, everyone is thinking about the economy, from the boardrooms to the grocery stores. There has been a paradigm shift in corporate social responsibility trends.

CSR is crucial to ensuring the survival of a company and society when a recession is a possibility. By financial assistance, volunteers, in-kind gifts, and advocacy, businesses may aid nonprofits while also strengthening their relationships with their stakeholders and positioning themselves to continuously thrive and be genuine changemakers.

Do you intend to change your CSR plan this year? Become a part of the recent CSR trends in CSR in India. Contact us at Smile Foundation for a CSR partnership and we will be glad to guide you through the process. Let’s build a better world for our kids and the marginalised!

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