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World Yoga Day Initiative: Bridging Corporate and Community Wellness

Yoga, a 3000-year-old practice, has now taken over the world as a form of Complementary and Alternative Medicine (CAM) because of its holistic benefits to a human’s mind, body and soul. Regular practice of yoga promotes-

  • endurance
  • flexibility
  • resilience
  • calmness
  • overall better health

Beyond the physical benefits of yoga, it also highlights the underlying workings of the human body and how our surroundings impact our wellness. This World Yoga Day, we’ll dive into the four principles of yoga to understand in today’s time, how yoga isn’t just beneficial for personal wellness, but how it helps in achieving community wellness.

Yoga Is For Everything & Everyone

The first principle of yoga signifies that the human body is a unified system comprising interconnected dimensions, where the health or illness of one dimension influences others. Second, recognising the uniqueness of individuals and their needs, tailored approaches are essential.

Thirdly, yoga empowers individuals as their healers, fostering active engagement in the healing journey and promoting autonomy. Lastly, the state of an individual’s mind significantly impacts healing, with a positive mindset facilitating swifter recovery compared to a negative one.

How can YOGA’s Principle navigate CSR initiatives?

It is often thought that CSR activities are only about supporting causes financially and to an extent this is true, but Corporate Social Responsibility as a whole institution is to empower the underserved sections and transform them into sustainable communities so that national welfare is achieved.

In this scenario, the above mentioned four principles of yoga can be useful, as corporates can help the  less privileged families by empowering them with resources that can uplift their health and environment, which can invariably help them to live a well-balanced life.

Secondly, rather than following the same theory plan for every individual living on the margins, corporates can collaborate with NGOs in India for different causes, who are operating large projects on the ground and have first-hand experience on what shall benefit that particular underserved section.

Furthermore, with the continuous support of corporates, these communities can continuously strive to uplift themselves, replacing unending scarcity with sustainable livelihood resources that can help them lead a dignified and economically stable life.

By adapting these practices continuously, the corporates and its many thoughtful employees can help many children, women and youth to develop a positive mindset.  This will intrinsically develop them as individuals aspiring to make a lasting positive transition with a mindset of continuously improving their and their families lives for a better future.

Thus, considering the magnitude of the positive impact Corporate Social Responsibility can make on society, it gets interesting to see how this World Yoga Day can be a turning point in the relationship between corporates and society– how can this relationship achieve community wellness holistically?

Why do corporates need to care about Wellness?

Mental Health and Wellness are integral to our social structure and its relevance increased significantly during the pandemic when the concept of “Work From Home” became a new norm. However, post pandemic, the culture of corporate wellness has reduced. 

Globally, 65% of professionals feel that increased stress has  negatively affected their work. In India, 76% of employees feel that stress is affecting their performance and 49% feel that the stress is taking a toll on their mental health. 

Therefore, given the intense and competitive work environment, corporate wellness is as crucial as employee productivity for fostering a strong society and economic growth.

Employee Engagement Programmes- Yoga & Corporate Wellness

Many people wonder about the need for Corporate Wellness programmes. Often, the question asked is–  

"How does an employee wellness activity help a company?"

Studies show that companies who give high importance to employee engagement by focusing on their wellness programmes often witness an 

  • 81% lower absenteeism rate 
  • and 14% increase in overall productivity.

Experts believe that regular wellness programmes such as yoga workshops, fun outings and activities for social responsibility through NGOs helps corporations foster a culture of belongingness amongst each other as well as towards the organisation.

Benefits of Corporate Yoga Programmes for Employees 

  • Increasing Productivity and Focus

Yoga as a practice boosts cognitive abilities. It improves concentration, sharper focus and better memory retention and can help employees achieve higher levels of efficiency resulting in better performance results for the company. 

  • Enhancing Employee Engagement and Morale 

By regularly incorporating practices like yoga as employee engagement activities, a sense of encouragement is given to them that invariably effectuates loyalty towards the company and personal job satisfaction. Overall, it helps in reducing chances of burnout among employees. 

  • Fostering a Positive Corporate Culture 

Introducing yoga at work fosters a positive and inclusive corporate culture by providing a shared activity that boosts team unity and promotes collaboration. This inclusive practice accommodates employees of varying fitness levels and backgrounds, fostering diversity and unity.

  • Less Absenteeism and Healthcare costs 

By incorporating yoga into one’s daily life, employees can significantly improve their overall health with better immunity resulting in fewer chances of chronic diseases and lifestyle-related health issues. The better the immunity of an employee, the lesser the chances of falling sick and being absent from work while also saving costs of healthcare for the company.

  • Enhance Professional and Personal Development

By taking part in employee engagement initiatives such as yoga or any other new activity, the employees can learn new skills, enhance their leadership skills and discover new talents which can invariably help them in enhancing their professional performance. 

World Yoga Day 2024- Extending Wellness Beyond the Workplace with Smile

Corporate social responsibility extends beyond money to supporting less fortunate individuals. By expanding wellness initiatives beyond the workplace and engaging underserved communities, a socially-conscious corporate like yours will demonstrate solidarity towards collective good. Your employees and our beneficiaries get a one-of-a-kind opportunity to share unique experiences, making possible new learnings and memories.

To continue the chain of community wellness, collaborate with us by participating in our soulful yoga sessions curated by specialised trainers. To add a fun twist to this employee engagement activity, we have planned interesting interactive activities with our beneficiaries from underserved communities, as they too look forward to spending special days like the World Yoga Day with people who care for them. 

Let’s unite to celebrate ‘wellness’ by harnessing corporate power as changemakers to positively transform the lives of underserved communities, guiding them towards a secure, dignified and sustainable future.

For more information on World Yoga Day Employee Engagement Activities, kindly get in touch with our Corporate Partnerships team hero at [email protected]

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Smile

Connecting Purpose and People: Employee Engagement in India

In modern business, where evolution is constant, the engagement of employees emerges as foundational for organisational success. Beyond mere productivity, engaged employees embody loyalty and innovation, shaping a path to enhanced business outcomes. Among the myriad factors influencing employee engagement, Corporate Social Responsibility (CSR) in India emerges as a potent catalyst, weaving a narrative of purpose and commitment within the organisational fabric.

Corporate Social Responsibility (CSR)

CSR stands as a testament to the commitment of a company to ethical and responsible business practices, transcending profit motives. It encompasses a spectrum of activities, from philanthropy and sustainability efforts to ethical business conduct and community engagement. The thoughtful implementation of CSR not only shapes the reputation of an organisation but also influences its corporate culture and, significantly, the engagement levels of its employees.

The Intrinsic Link between CSR and Employee Engagement

  • Cultivation of a Sense of Purpose: CSR instills a profound sense of purpose among employees, fostering deep engagement and motivation by connecting their work to a broader societal good.
  • Augmented Job Satisfaction: CSR initiatives, such as volunteering opportunities and sustainability efforts, elevate job satisfaction levels by instilling pride in employees for the values and actions of their company.
  • Nurturing a Positive Organisational Culture: CSR plays a pivotal role in cultivating a positive and inclusive organisational culture, communicating a commitment to ethical values that fosters a cohesive and engaged workforce.
  • Talent Attraction and Retention: Actively engaging in CSR facilitates the attraction and retention of top talent, as professionals increasingly seek alignment between personal values and the commitment of their employees to societal contributions.
  • Employee Well-Being as a Component: CSR extends to employee well-being programmes, encompassing mental health support, wellness initiatives, and work-life balance policies, contributing to overall employee satisfaction and engagement.

What to Look for in CSR Initiatives?

Alignment with Company Values
Effective CSR initiatives seamlessly align with the core values and business objectives of a company, ensuring a cohesive integration with the organisational mission and cultural ethos.

Measurable Impact
Seek CSR initiatives with tangible and measurable impacts, supported by transparent reporting, accountability measures, and clear key performance indicators (KPIs) to evaluate success.

Employee Involvement and Empowerment
Encourage active employee participation by selecting initiatives that provide opportunities for volunteering, idea contribution, and leadership roles, enhancing a sense of ownership and commitment.

Long-Term Commitment
Sustainability should be at the heart of CSR strategy, with initiatives reflecting a long-term commitment to creating lasting and meaningful change rather than short-term endeavors.

Flexibility and Adaptability
CSR initiatives should be adaptable to changing circumstances and responsive to evolving societal needs, allowing organisations to remain relevant and effective over time.

Focusing on Employee Engagement in India

Corporate Social Responsibility emerges as a versatile tool empowering organisations to enhance employee engagement in India and foster positive workplace cultures. The benefits extend beyond the workplace, creating a better world for all. For organisations seeking impactful CSR initiatives and enhanced employee engagement, consulting with experts in the field, such as Smile Foundation, can pave the way for a brighter and socially responsible future. As organisations embrace CSR, they not only improve their bottom line but also contribute to a more sustainable and socially responsible world. The journey toward maximising employee engagement through CSR heralds benefits that ripple far beyond organisational boundaries, shaping a better future for society at large.

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