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CSR Health Partners In Change Partnerships

Empowering Communities through Preventive Healthcare

As winter sets in, Delhi and its neighbouring regions are often enveloped in a dense layer of smog, causing the Air Quality Index (AQI) to deteriorate to hazardous levels. With the air quality becoming so poor that it is commonly compared to “breathing in air equivalent to smoking 50 cigarettes a day or living in a gas chamber.”, the only thing which gives a slight ray of hope is to see people wearing masks, while households and office spaces are stocked with hand sanitizers, masks and antibiotics.

Such initiations reflect of how today communities have adjusted their lifestyles to adopt health measures aimed at preventing illness. It serves as a prime example of Preventive Healthcare, which focuses on encouraging individuals to adopt practices that reduce their likelihood of falling ill, while also alleviating the burden on medical infrastructure.

Healthcare and Preventive HealthcareDifference?

At first glance, Healthcare and Preventive Healthcare, may seem synonymous, but they differ significantly in their scope and objectives. Healthcare is a broad field that encompasses prevention, treatment, and management of illnesses, alongside the preservation of both mental and physical well-being through medical services provided by doctors, nurses, and allied health professionals.

“Preventive Healthcare”, on the other hand, is a distinct branch of medicine that primarily focuses on promoting health and preventing disease in individuals considered to be ‘healthy.’ This approach typically involves interventions aimed at large populations with the goal of preventing the onset of illness and improving overall well-being. The field gained momentum with the advent of the germ theory of disease and the discovery of disease-causing agents. Additionally, advancements in laboratory techniques for early detection have significantly enhanced the effectiveness of preventive measures.

Universal Healthcare: A Global Imperative

Universal healthcare is recognised as a fundamental human right and a global responsibility. As outlined in Target 3.8 of the Sustainable Development Goals (SDGs), the aim is to realign healthcare systems using a Primary Health Care (PHC) approach—making them more inclusive, equitable, cost-effective, and efficient, thereby improving the physical, mental, and social well-being of communities.

Challenges in Healthcare

Despite ongoing efforts to extend universal healthcare coverage, marginalised communities in many regions continue to face significant barriers, such as poverty and unequal access to quality healthcare. In 2021, it was estimated that approximately 4.5 billion people worldwide were still excluded from essential health services. Mamta Murthi, Vice President for Human Development at the World Bank, notes, “We know that achieving universal health coverage is a critical step in helping people escape and stay out of poverty, yet there continues to be increased financial hardship, especially for the poorest and most vulnerable people.”

In India, healthcare challenges are particularly pronounced for low-income families, especially in remote areas where access to functional hospitals, well-trained healthcare professionals, and affordable medical treatment remains limited. These barriers often prevent individuals from seeking timely medical care, resulting in severe deterioration of health. In some cases, families are forced to sell assets, such as agricultural land, to afford the cost of treatment.

Preventive Healthcare in India- Step forward

Over the years, India’s healthcare system has undergone significant transformation, adapting to the evolving dynamics of society, technological advancements, and changes in the lifestyle of Indian communities. The Government of India, has implemented several healthcare schemes aimed at addressing the challenges faced by marginalised communities, with a particular focus on providing quality healthcare.

Key initiatives include Ayushman Bharat, the **National Health Mission (which encompasses the National Rural Health Mission and National Urban Health Mission), and a specific focus on strengthening Reproductive-Maternal-Neonatal-Child-Adolescent Health (RMNCH+A), along with the prevention and management of both communicable and non-communicable diseases (NCDs) have brought a sigh of relief to many lives who are now able to access healthcare, while also nurture their own and their communities life healthier with healthy habit awareness and medical resources.

Why Preventive Healthcare is Crucial in India?

The current state of India’s healthcare system presents both significant opportunities and considerable challenges. On the one hand, India is globally recognised for its accomplishments in the medical field, such as the rapid development of vaccines during the COVID-19 pandemic and the growth of medical tourism, driven by high-quality treatment and world-class healthcare professionals. However, to achieve the goal of universal healthcare, it is crucial that marginalised populations are also integrated into these advancements.

In this context, Preventive Healthcare emerges as an ideal solution to improve health outcomes in both rural and urban areas across India. The benefits of preventive healthcare in India are far-reaching and can substantially enhance quality of life by:

-Extending Lifespan

By addressing health issues before they progress, preventive measures can significantly increase life expectancy.

– Reducing Treatment Complications

 Early intervention lowers the likelihood of complications during treatment, ensuring better health outcomes.

-Lowering Medical Costs

Preventive care is typically far more cost-effective than treating advanced illnesses, helping reduce overall healthcare expenditure.

-Saving Lives through Timely Detection

 Early diagnosis and proactive care can prevent many health conditions from becoming critical, thereby saving lives.

These benefits highlight the transformative potential of preventive healthcare in creating a healthier, more sustainable future for India.

Smile For Preventive Health

For over two decades, Smile Foundation’s flagship health programmes—Health Cannot Wait and Smile on Wheels—have been dedicated to implementing the principles of Preventive Healthcare for socio-economically disadvantaged communities across India. By fostering strong relationships at the grassroots level, we have been able to identify the unique health challenges these communities face and adapt to the digital transformations necessary to improve access to quality healthcare.

With more than 100 Smile on Wheels- mobile healthcare units, we are able to reach some of the most remote and underserved areas of the country, delivering essential healthcare services to those who would otherwise be inaccessible. As a social care organisation, we ensure that our health interventions are inclusive, accessible, affordable, and driven by technology, helping underserved communities move closer to the security of universal healthcare.

The COVID-19 pandemic provided us with invaluable lessons, offering opportunities to further enhance our healthcare interventions. In 2021, with the support of Health CSR initiatives, we sourced oxygen cylinders from Israel and expanded our telemedicine services. Through sustained efforts, we have now established an advanced telemedicine ecosystem that goes far beyond standard video consultations. Our platform enables healthcare professionals to conduct a variety of tests, including 40 different diagnostic procedures, monitor the heartbeat of a foetus, and even perform dermoscopy.

Smile Foundation is steadfast in its belief that through collaborative efforts, we can strengthen India’s healthcare system and, most importantly, empower those in need by providing the right awareness and support to safeguard the health of individuals and entire communities. Our CSR partnerships, focused on Preventive Healthcare,  aim to address all aspects of health, utilising technology to reach diverse communities across the country. Moreover, we are committed to building sustainable frameworks that not only promote but actively practise preventive healthcare, ensuring that every individual receives the care they deserve. By doing so, we can collectively contribute towards achieving Universal Health Care—making it not just a goal, but a fundamental part of daily life and the future of our nation.

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Health

Serving Our Wisest: Initiatives for Elderly Care

Thanks to medical and technological advancements, human life expectancy has improved significantly. Consequently, India is experiencing a significant increase in its senior population. According to the 2011 Population Census, India has nearly 104 million elderly individuals (aged 60 or above), with 53 million females and 51 million males. A report by the United Nations Population Fund and HelpAge India predicts that this number will rise to 173 million by 2026. This demographic shift significantly impacts the country’s social, economic, and healthcare systems.

Challenges faced by the elderly

For many elderly Indians, life is a daily struggle. Meagre pensions and ever-escalating healthcare costs make essential medications unaffordable, forcing many to deplete their life savings. Overcrowded hospitals and limited specialised care exacerbate the problem, especially for those in rural or economically disadvantaged communities. 

According to NSSO data, 28.3% of the elderly in rural areas and 36.8% in urban areas suffer from various diseases. As age increases, so does the need for healthcare for the elderly. With increased morbidity from chronic diseases, the elderly have long-term healthcare needs, leading to higher health expenditures, particularly out-of-pocket (OOP) costs. The need for home-based care due to age and illness-related confinement and immobility poses a significant barrier to accessing healthcare and OOP expenses further hinder service uptake.

Rethinking what we know about elderly care

India needs to rethink its strategy for elderly care to address the complex needs of its ageing population. This effort must go beyond government policy. The innovative and entrepreneurial energy of our country must be roped in to transform the current landscape of elderly care in India. Preventive healthcare including regular health screenings should be emphasised to help reduce catastrophic expenses incurred due to long hospital stays. Newer and advanced solutions like remote diagnostics and AI-driven home care platforms can be utilised to reach out to a wide population. 

Collaboration across different sectors is crucial for advancing efforts related to senior care. For instance, NGOs focussing on providing support and services to older adults should be key players in community-based programs and advocacy initiatives. Moreover, the corporate sector needs to get involved. CSR initiatives can provide critical support and resources, enhancing quality of life and addressing gaps in government and private sector services. Combining various sectors fosters innovative solutions that effectively meet the diverse needs of the senior population.

Our initiatives 

Health is a major concern for the elderly, and access to healthcare can be limited, especially in rural areas. To address this, we’ve launched several health and wellness programs:

1. Mobile Healthcare

Our mobile health initiative, “Smile on Wheels,” has been a welcome endeavour, particularly in remote rural areas. It has helped bridge the gap for seniors who face mobility issues and lack access to medical facilities by bringing healthcare services to their doorstep. These fully-equipped mobile healthcare units provide regular OPD services, point-of-care test facilities and medicines. In rural areas, where 71% of India’s elderly reside, “Smile on Wheels” has ensured consistent healthcare services and eased the burden of long and expensive trips to distant hospitals.

2. Telemedicine

Telemedicine is another successful initiative which has significantly improved healthcare access for the elderly, especially those in hard-to-reach areas. By connecting patients with doctors from urban health centers through e-health kiosks and Telemedicine Centers, this initiative aids in providing specialised healthcare without the need to travel. 

Telemedicine has improved the reach and capacity of government health centers by integrating telemedicine at sub-centers, training frontline workers and upgrading Primary Health Centres (PHCs). It ensures that the elderly receive timely medical advice and treatment, thus improving their health outcomes and quality of life while reducing the strain on existing healthcare infrastructure.

3. Health Camps and Static Clinics

Smile Foundation also organises health camps for the elderly under our campaign “Health Cannot Wait,” providing comprehensive medical check-ups and essential healthcare services. These camps ensure seniors receive the care they need without the burden of travelling long distances and out-of-pocket expenditures. Experienced doctors and healthcare professionals conduct screenings for common age-related ailments like hypertension, diabetes and arthritis. The camps also offer free medicines and nutritional counselling, promoting well-being and educating the elderly about preventive healthcare and managing chronic conditions.

Another remarkable initiative is the Static Clinic. We have established accessible healthcare centers in remote rural communities where experienced healthcare personnel provide regular OPD services, medicines, point-of-care test facilities, counselling and physiotherapy services.

Disaster Response

Smile Foundation always steps forward in times of natural calamities. One of our most notable works was during the Assam flash floods. Smile Foundation’s disaster response team worked round-the-clock with local volunteers to provide first-aid medical care, distribute dry rations, and supply essential hygiene and sanitation kits. We prioritise the most vulnerable groups—women, children and the elderly—setting up safe shelters to meet their specific needs. Through these comprehensive and compassionate actions, we ensure that the most at-risk individuals receive the care and support they need during disasters.

Looking ahead for elderly care

Strong collaboration between the public and private sectors is important for India to make more progress in the domain of senior care. Government incentives for startups focusing on senior care solutions can boost innovation. Partnerships between NGOs specialising in senior care and public hospitals are essential for effectively using resources in community programs. These collaborations will create a lasting and meaningful impact in caring for the elderly.

At Smile Foundation, we are continuously exploring new ways to enhance our programs and reach more seniors in need. At Smile Foundation, we are dedicated to bringing smiles to all faces– young and old. Caring for our elderly is a reflection of our values and commitment to building a compassionate community. We invite you to join us in this mission. Whether through partnerships, volunteering, donations or simply spreading the word, your support can make a significant difference for elderly care. Together, we can create a society where our elders are respected, valued and cared for.

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