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CSR Partners In Change Partnerships Smile Women Empowerment

Addressing Mental Health Challenges: A Shared Responsibility

Is mental health a universal concern, or has it, too, been divided along socio-economic lines? While mental health is frequently discussed in urban circles, rural communities in India remain largely excluded from these conversations. This is especially concerning given the rising prevalence of mental health challenges among women in rural and economically disadvantaged urban areas.

A staggering 45 million women in India continue to live in poverty. If we consider how many of them struggle with untreated mental health conditions—due to lack of awareness, affordability, and access to carethe urgency of intervention becomes undeniable. In this scenario, corporate-NGO partnerships have the potential to play a transformative role in complementing government efforts to improve women’s mental well-being.

Mental Health: A Critical Concern for Rural Women

Rural women remain particularly vulnerable due to limited awareness, financial instability, restrictive social roles, and domestic violence. The situation is further compounded by deep-rooted social stigmas, where symptoms of mental illness are often misinterpreted—sometimes even leading to women being ostracized or accused of being “witches” due to their unusual behavior.

For many rural women, mental health care is an unfamiliar concept, yet they are expected to continue with their daily responsibilities while battling anxiety, depression, and other psychological challenges.

A study by Gawai and Tendulkar in rural Maharashtra revealed that many married women lack awareness of mental health and remain unaware of the services available to them. This highlights an urgent need to integrate mental health support within rural healthcare systems.

Strengthening Mental Healthcare Services in Rural India

The Indian government has taken a proactive approach by expanding mental health services through the  District Mental Health Programme (DMHP) under the National Mental Health Programme (NMHP). Currently implemented in 767 districts, this initiative focuses on:

  • Suicide prevention services
  • Workplace stress management
  • Life skills training in schools and colleges
  • Accessible counselling and medication
  • Emergency care at district hospitals, community health centres, and primary health centres
  • 10-bed inpatient facilities at the district level

While these initiatives offer a strong foundation, a collaborative approach is needed to ensure mental health services are adapted to rural India’s unique socio-cultural landscape. Corporate partnerships with NGOs can help bridge these gaps by promoting community-led solutions that integrate mental well-being into women’s daily lives.

Building a Holistic Mental Health Ecosystem for Rural Women

1. Shifting Perceptions

Mental health support must extend beyond treating disorders—it should focus on building emotional resilience. Awareness campaigns should equip rural women with the tools to recognize stressors, seek help early, and embrace a more balanced, self-sufficient life.

2. Community-Based Medical Interventions

Given the diverse languages, traditions, and customs across India, trained medical staff who understand the cultural complexities of rural communities are essential. Investing in local mental health professionals, community counsellors, and peer-led support groups can make interventions more accessible and impactful.

A Call to Action: Strengthening Mental Health Infrastructure

This year, India’s Union Budget has reaffirmed its commitment to empowering women through education, financial inclusion, and healthcare support. However, achieving long-term impact requires a multi-stakeholder approach. CSR initiatives can play a pivotal role in supporting and expanding mental health interventions by focusing on:

  • Reducing stigma through awareness campaigns
  • Enhancing medical interventions to prevent associated health complications
  • Training community-based mental health professionals
  • Developing infrastructure for long-term support and recovery

The World Health Organization (WHO) highlights the need to engage informal networks in accelerating mental health outreach. Corporate-NGO collaborations, such as those led by Smile Foundation, can be instrumental in scaling community-based mental health programmes for rural women.

Our flagship women empowerment initiative, Swabhiman, is dedicated to improving healthcare access, financial independence, and childcare for women across India. By strengthening healthcare infrastructure in underserved areas, Swabhiman prioritizes antenatal and postnatal care, ensuring equitable access to essential services in collaboration with Anganwadis and grassroots organizations.

A key focus is the training of healthcare professionals, enhancing maternal health outcomes and driving policy advocacy for women’s well-being. Additionally, Swabhiman promotes financial independence through entrepreneurship training, equipping women with the skills to build sustainable livelihoods. Through community-based healthcare centres, we raise awareness, reduce maternal mortality, and support long-term empowerment.

Recognizing the deep connection between mental health and overall well-being, Swabhiman also works towards addressing mental health challenges faced by rural women. By identifying early triggers and providing the right support, we aim to ensure that women receive the care they need before concerns escalate, fostering a healthier, more resilient future. Partner with us to help rural women of India live a holistically healthy – life and environment.

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CSR Women Empowerment

Role of Budget 2025 in Advancing Women Empowerment Initiatives in India

As the world’s largest democracy, India operates on the foundational principles of equality, justice, innovation, and inclusion. Within this framework, the Union Budget serves as a cornerstone for national cohesion, reflecting the government’s unwavering commitment to holistic societal development. The Budget 2025 plays a pivotal role in strengthening the foundation of women empowerment initiatives, ensuring economic support, early childcare, and Anganwadi infrastructure. These targeted investments aim to provide women and their communities with the essential resources needed to lead healthy, stable, and prosperous lives.

Budget 2025: Women Empowerment Initiatives in Focus

The Union Budget is a strategic tool that shapes the nation’s economic landscape, ensuring inclusive growth while upholding the government’s responsibility to uplift minority groups. Budget 2025 carries forward this commitment, directing significant attention towards bridging gender gaps and advancing women’s financial and social well-being.

Financial Empowerment of Women in India

Budget 2025 underscores women’s financial inclusion, introducing initiatives that facilitate greater access to funding, business opportunities, and skill development. Key provisions include increased financial support for women-led businesses, offering them a stronger foothold in the entrepreneurial ecosystem. Notably, the 2025-26 gender budget introduces term loans up to INR 2 crore for first-time entrepreneurs, including women, over five years—a move aimed at accelerating female entrepreneurship.

Women’s Health is Non-Negotiable

Recognizing that women’s health is the foundation of a thriving society, the government has prioritized healthcare accessibility and maternal well-being. The allocation for women’s safety and security has seen a significant boost, reinforcing a safer environment for women across the country. The Saksham Anganwadi and Poshan 2.0 schemes have received an increased allocation of INR 450.98 crore, ensuring improved nutrition and early childhood development.

However, despite these progressive measures, experts have raised concerns about persistent gaps in women’s healthcare funding. The Matru Vandana Yojana, which provides INR 6000 per mother, has remained unchanged since 2013, failing to adjust for inflation, thereby reducing its impact. Additionally, Anganwadi workers continue to be underpaid, reflecting a chronic underfunding of maternal and child healthcare services. These gaps highlight the urgent need for targeted policy interventions and sustained investment in women’s health.

Equal Education for All with Budget 2025

Education is a powerful catalyst for change, and Budget 2025 aims to bridge the gender digital divide through the National Mission on Education through ICT, which has been allocated 100% funding for women. In a move to strengthen school infrastructure and learning quality, Samagra Shiksha Abhiyan’s budget has increased to INR 12,375 crore, while the PM SHRI Schools scheme has received a significant boost to INR 2250 crore.

Additionally, the government is promoting women’s participation in STEM fields, ensuring that women have equal opportunities to excel in science, technology, engineering, and mathematics. These investments reflect the government’s unwavering commitment to gender equality and fostering an ecosystem where women can thrive in every domain.

Budget 2025 Grants Special Status to Women- Why?

A gender-responsive approach is crucial to breaking down systemic barriers that have historically disadvantaged women. By addressing deep-rooted social norms, economic inequalities, and institutional biases, Budget 2025 aims to empower women to take control of their financial and social destinies. This involves advocating for a more equitable distribution of resources, fair labor market conditions, and holding governments and stakeholders accountable for their commitments.

In India, the Union Budget is more than just a financial document—it is a social protection tool for women. Targeted investments in financial inclusion, education, skill development, and entrepreneurship have the power to create transformative societal shifts.

Women Empowerment Initiatives in India- Collective Efforts

While Budget 2025 sets the foundation for women empowerment, truly speaking, its success depends on collaborative efforts between the government, corporate sector, and civil society. Being a social protection tool, the budget 2025 shall be able to benefit the maximum number of socially-economically challenged women of India, when social stakeholders and Corporate Social partnerships work hand in hand towards set goals. 

Thereby, it is pertinent to pause and align our corporate social responsibility goals towards gender inclusivity in leadership roles, participate in mentoring and investing women led businesses or encourage your organisation’s business culture to help NGOs for women like Smile Foundation to empower urban poor, rural and tribal women of India with access to quality education, healthcare and financial development.   

Collective Action with Social Stakeholders

At Smile Foundation, we recognize the transformative power of collaboration between corporate entities and NGOs in driving meaningful, sustainable change. With over 400 global corporate partners, we’ve seen how strategic alliances can address pressing needs and build a brighter future for women and girls in underserved communities.

Our flagship women’s empowerment initiative, Swabhiman, is focused on advancing healthcare, financial independence, and child care for women across India. By providing equitable access to healthcare and financial resources, Swabhiman works to enhance healthcare infrastructure in underserved areas, with a particular emphasis on antenatal and postnatal care. In partnership with Anganwadis and social development organizations, we ensure that essential services reach those who need them most. We also invest in continuous training for healthcare workers, improving maternal health outcomes and advocating for policy changes that prioritize women’s health.

Furthermore, Swabhiman empowers women through financial independence and entrepreneurship training, providing the skills needed to build sustainable livelihoods and break the cycle of poverty. Through our community-based healthcare centres, we raise awareness, reduce maternal mortality, and equip women with the tools for long-term independence.

Are your CSR goals aiming to achieve- 
  • Ways to take vital healthcare and financial resources to underserved women of India?
  • Tangible impact by supporting women’s empowerment at the grassroots level?
  • CSR efforts to drive social change and contribute to sustainable development in India?

If your organization is looking to make a lasting, strategic impact through women’s empowerment, we invite you to partner with Smile Foundation. Let’s work together to ensure your CSR initiatives are not only impactful but result-oriented, creating a future where every woman has the opportunity to thrive.

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CSR Education Girl Child Health Livelihood Partnerships

Driving Gender Equality through CSR in India

The word “Equality” is derived from the Latin word “Aequus,” meaning fair and just. In today’s world, equal rights and treatment are recognised as fundamental rights, protected by law and embedded in social consciousness. However, when we delve deeper, it becomes clear that true equality remains elusive for many. In India, despite outward appearances, inequality still exists, especially for low-income families.

To ensure that equality becomes a lived reality for all, we must implement transformative measures. Since the advent of CSR in India, gender equality initiatives have gained vital support, helping many from disadvantaged communities break free from societal limitations and move toward empowerment.

CSR in India- Bridging Gaps

Corporate Social Responsibility (CSR) has emerged as a pivotal institution globally, acting as a bridge between those who have access to a dignified life and those who do not. In India, CSR is governed by Section 135 of the Companies Act, 2013, Schedule VII, and the Companies (CSR Policy) Rules, 2014. These frameworks outline eligibility, implementation and reporting requirements for CSR activities. India’s detailed CSR mechanism has positioned the country as a global leader, setting benchmarks in sustainability and working expeditiously on stakeholder activism for national development.

Women CSR Initiatives in India

The primary goal of Women CSR in India has always been clear: to address social challenges that impede national progress and create support mechanisms that promote equality, inclusivity and sustainability. Several noteworthy CSR initiatives in India, such as Project Nanhi Kali by Mahindra Group, Nand Ghar by the Anil Agarwal Foundation and Mansi by Tata Steel Foundation, have been instrumental in promoting gender equality, educational access and social empowerment for girls of families who are at the bottom of the economic progress pyramid.

Beyond Philanthropy with Smile

CSR represents a dynamic force that lives and breathes within our society. CSR initiatives aim to create a shared value ecosystem, empowering every individual to contribute to national progress, ensuring that no community is left behind. Collective growth, central to national development, relies on equal opportunities for all. 

Smile Foundation’s initiatives in education, health, livelihood and women’s empowerment have been designed with equality at their core, ensuring that each community experiences simultaneous progress.

Each year, Smile Foundation impacts over 1.5 million children and families across 2,000 villages in 25 states through carefully tailored programmes that promote gender equality alongside education, healthcare and livelihood support. Our initiatives focus on empowering both women and men, ensuring equal opportunities for all, especially in underserved communities where such opportunities are often scarce.

Education For All
Through our flagship programme, Mission Education, aligned with the National Education Policy, we prioritise access to quality education for all children, regardless of gender. By focusing on foundational language skills, numeracy (FLN) and STEAM subjects, we help children — particularly girls — build the skills needed for a successful future. This initiative aims to break barriers limiting access of girls to education, empowering them with the tools that enable them to continue their education beyond school classrooms.

Equal Access to Healthcare
Smile On Wheels (SOWs)
, our mobile healthcare units, go beyond basic medical care, ensuring that essential health services reach both women and men in remote areas. By offering outpatient care, diagnostic tests and free medications, we address gender disparities in healthcare access, particularly for women, who often face greater challenges in obtaining care. Our Swabhiman programme, which focuses on women’s health, tackles critical issues such as maternal, menstrual and neonatal care, raising awareness about these crucial health needs. By promoting hygiene practices and health management, Swabhiman empowers women to take control of their health, ultimately improving their quality of life and enabling them to contribute more actively to their communities.

Equal Economic Empowerment
To address gender inequality in the workforce, Smile Foundation’s vocational training programmes, such as STeP and Swabhiman, specifically focus on empowering women and youth through skills development. These programmes enhance employability and foster entrepreneurship, ensuring that young girls and women, especially from vulnerable communities, gain economic independence. 

Smile, Women CSR in India & Gender Equality

At Smile Foundation, gender equality is woven into the fabric of our initiatives, ensuring that every programme — whether it’s in education, healthcare or livelihoods — contributes to closing the gender gap. Our efforts are about providing resources and also creating a fair, inclusive ecosystem where both women and men are given the tools they need to thrive equally.

While we have made meaningful progress, we recognise there is still much work to be done in empowering both young boys and girls with a strong foundation rooted in equality. Our goal is to nurture a generation where gender equality is deeply embedded in the collective consciousness of India.

For years, our corporate partners have been instrumental in driving this mission, especially in empowering socio-economically disadvantaged women. Through our collaboration, we have worked to provide women with access to education, healthcare and livelihood opportunities, helping them achieve parity with their male counterparts. Equally crucial, we have focused on sensitising male communities to recognise the central role of women in society, encouraging a shared understanding that empowering women ultimately strengthens the entire community.

With a shared commitment to advancing the goals set forth by our government for a stronger nation, we believe that Corporate-NGO initiatives act as a powerful force for real change in society. If your CSR partnerships are focused on promoting gender equality and fostering a more inclusive society, we invite you to join us on this impactful journey.

Let’s do some meaningful, impactful for building a future where we get closer to the nation’s dream of more resources for all.

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CSR Education Girl Child Partnerships Women Empowerment

Scholarships for Girls Help Them Continue their Studies

The right to education is a fundamental right for every child, regardless of gender, caste or background. It is a birthright that is and (should be) universally recognised. However, despite this widely accepted principle, girls’ education continues to face unique challenges. From birth, many girls are often confronted with the decision of whether they will attend school or take on household responsibilities, while their brothers are sent to school. In families with financial constraints, it is frequently the boys who are prioritised when it comes to education, based on the belief that they will ultimately become the primary breadwinners.

While gender bias is undoubtedly a significant factor in these challenges, it is important to recognise that the most pervasive barrier to girls’ education is poverty. Poverty, alongside issues such as poor nutrition, lack of financial literacy and limited empowerment opportunities, often prevents girls from completing their education. In this context, scholarships for girls’ education play a crucial role in bridging the gap, offering them the opportunity to realise their potential and live the reality of their ambition and hard work. By supporting girls in their educational journey, scholarships enable them to acquire the skills and independence needed to stand on their own feet and overcome the socio-economic challenges they face.

Girl Child Education is for Every Girl

Educating girls is a global imperative and a collective endeavour. Therefore, when we hear of girls being denied an education in countries like South Sudan, Chad and Afghanistan, we must pause and ask ourselves: how is this still acceptable? In today’s world, efforts to empower women through quality education and employment opportunities have become more aligned than ever. It is good food for thought to understand whether all women, regardless of their circumstances, are truly being included in this global movement or not.

India’s journey towards educating girls has been a long and evolving one. The nation’s educational landscape has been shaped by pioneering women who have played a vital role in this revolution. Figures such as Kamala Sohonie, a trailblazing scientist who championed women’s participation in STEM, Neena Gupta, a mathematician who provided the solution to the Zariski Cancellation problem and Dr. Gagandeep Kang, a leading scientist in the development of Rotovac, a vaccine that addresses diarrhoea – a major health issue that is the third leading cause of death among children under five, claiming an estimated 300,000 young lives in India each year.

These remarkable women exemplify the transformative impact of educating girls. There is no question that the roots of girls’ education in India have deepened, embedding themselves in the national consciousness. However, the collaborative implementation of this vision is still in its formative stages and requires continued effort and progress.

Solidify Girl Child Education in India

It is well recognised that challenges such as poverty, poor nutrition and inadequate healthcare are significant barriers to education of girls in India. However, rather than focusing solely on these obstacles, we should direct our attention to finding effective solutions. 

Scholarships for girl child education play a crucial role in bridging the gap, connecting the girl, her family and her community with an educational system that is progressively adopting inclusive practices. These scholarships offer hope and confidence to economically disadvantaged parents, encouraging them to prioritise their daughter’s education and invest in her future. In turn, this creates a positive cycle that can contribute to the broader goal of Education for All, ensuring that no child is excluded from the opportunity to learn and succeed.

Scholarships for Girls- Let her study

India’s efforts towards women’s empowerment have been evident across various sectors. Through women’s financial schemes, awareness campaigns, and educational initiatives for girls, the country has made significant strides in fostering a more conscious and sensitised community.

To ensure that girls in India grow up in a safe and healthy environment, particular attention has been paid to both their educational and health development as key pillars of the nation’s progress. Scholarships for girls have played a pivotal role in challenging societal prejudices against educating girls, while providing families with the financial security and confidence to invest in their daughters’ education. This, in turn, empowers girls to realise their aspirations and turn their dreams into reality.

Scholarships such as the AICTE Pragati Scholarships for Girls and the CBSE Merit Scholarship Scheme for Single Girl Child have been instrumental in reducing dropout rates among female students, increasing school enrolment figures and encouraging greater participation in skills development programmes. These initiatives have made a significant contribution to the broader goal of empowering girls and fostering their future success.

Smile for Girl Education

Since 2005, Smile Foundation has been dedicated to supporting economically disadvantaged communities by equipping them with the knowledge and resources needed to work towards their empowerment. 

With a strong focus on women’s empowerment, our educational initiatives have been specifically designed to ensure that girls in India receive their right to quality education, with ease and accessibility. Our scholarship programmes for Schooling and Higher education, are actively working with young girls and women who are determined to pursue education and build a brighter future.

These programmes cover essential costs, including tuition fees, school supplies and transportation, enabling students from marginalised communities to concentrate on their studies. In addition to financial support, the scholarships also provide mentorship and guidance, helping students make informed decisions about their futures. Furthermore, recipients of the Higher education scholarships such as Engineering Scholarships are provided with laptops, career counselling and skills-building sessions, ensuring they are fully equipped to succeed in their chosen fields.

Aligned with the core values of the Indian government’s vision and initiatives to overcome the social and economic barriers to girls’ education, we are committed to providing Indian women with a safe, progressive environment where they and their communities can thrive through collective and holistic development. If your CSR goals echo a common vision of empowering girls with education, then join us to create conscious and impactful actions together.

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Women Empowerment

Influence of AI on Women Empowerment

Across the globe, women continue to face social and economic inequalities, including lower wages, underrepresentation in leadership and limited participation in science, technology, engineering and mathematics (STEM). A UNESCO report revealed that women make up only 29% of science research and development (R&D) positions worldwide and are 25% less likely than men to know how to leverage digital technology for basic uses. With Artificial Intelligence (AI) becoming an increasingly dominant force, it has the potential to bridge these gender gaps. Whether it’s providing access to new job opportunities, enhancing financial inclusion or transforming the social landscape, AI is beginning to break down traditional barriers that have limited women’s roles in society. It has the potential to promote gender equality and empower women across the world.

Reskilling and Upskilling Women Workers

The AI revolution is bringing profound changes to the job market and ensuring women are part of this transformation is crucial. AI is expected to reshape industries, making digital skills a necessity. However, the gender gap in digital literacy and access to technology is a significant barrier. A report from UNESCO highlights that women are 25% less likely to use the Internet to search for jobs and the global gender gap in smartphone ownership means that around 327 million fewer women than men have access to mobile internet.

Additionally, it was discovered that women and girls worldwide are 25% less likely than men to understand how to use digital technology for basic tasks, like applying arithmetic formulas in a spreadsheet and are four times less likely to possess computer programming skills.

In India, the Digital India initiative has facilitated the creation of numerous AI-driven platforms designed to enhance women’s participation in the workforce. AI-powered programmes like i-Saksham, provide digital skills training, encouraging more women, especially from rural areas, to gain the tools needed to enter and thrive in technology-driven sectors, thereby a promising shift toward gender parity in education and future employment opportunities.

Breaking Economic Barriers

One of the most significant areas where AI is contributing to women’s empowerment is economic inclusion. Globally, women have historically been underrepresented in many high-paying industries, particularly in technology and finance. According to the World Economic Forum, it will take another 131 years to close the global gender gap and AI can help accelerate this closure.

AI helps connect women to job opportunities through platforms that match skills with employment needs, allowing them to enter fields that were once dominated by men. AI-driven platforms are being used to connect women artisans and farmers with markets and resources that were previously out of reach. Such initiatives are lifting women out of poverty and driving greater economic participation.

In the broader context, AI is democratising access to financial services for women. According to the World Bank, over 1 billion women worldwide remain financially excluded, a barrier AI-powered fintech solutions are working to dismantle. AI-powered platforms have the potential to bring women into the economy by allowing them to manage their finances independently, making it easier to start and grow businesses, access loans and achieve financial independence.

AI in Leadership and Decision-Making

Leadership roles have historically been dominated by men, but AI is beginning to create a level playing field. AI-driven analytics can help identify patterns of gender bias in hiring and promotions, allowing companies to take corrective measures. On a global scale, AI is being used in decision-making processes within businesses and governments, making it easier to monitor and promote gender equality.

Additionally, AI is empowering women in agriculture, a sector where they are often overlooked. In India, initiatives like the AI4AI program leverage artificial intelligence to provide women farmers with insights into climatic data, soil moisture levels and crop water requirements, enabling them to make better decisions and increase productivity.

Policies and Initiatives Driving AI in Women’s Empowerment

Governments and organisations are increasingly recognising the role AI plays in empowering women and are implementing policies to support this change. In India, the National Strategy for AI emphasises inclusive AI, focusing on ensuring that AI benefits all, including women. Initiatives like Women in AI, a nonprofit, community-driven initiative bringing awareness and knowledge through education, events and blogging, are examples of global efforts to bring women into the AI ecosystem.

Corporations are also stepping up, with companies like Google and Microsoft offering AI training to women in underrepresented regions. These initiatives aim to increase the number of women in AI-related fields, providing them with the tools to succeed in this emerging sector.

Challenges and the Road Ahead

Despite these advancements, challenges remain. The gender gap in AI remains stark, with women making up only 22% of AI professionals globally, according to the World Economic Forum. There are also concerns about the gender biases embedded in AI algorithms themselves, which can perpetuate existing inequalities. A report by UNESCO in 2024 warned that if not addressed, AI could reinforce gender stereotypes and widen the digital divide.

Ensuring equitable access to AI technology is another challenge, particularly in rural areas where digital literacy remains low. To truly empower women through AI, there must be a concerted effort to provide education, resources, and infrastructure that allow women from all backgrounds to participate in and benefit from AI innovations.

Conclusion

Artificial intelligence is a transformative technology with the potential to influence various aspects of society, including the promotion of women’s rights and opportunities. While significant strides have been made globally and in India, more needs to be done to ensure equitable access to AI technologies and opportunities. By continuing to push for inclusive policies, gender-neutral algorithms and educational programmes that bridge the digital divide, AI can become a powerful tool in achieving true gender equality. However, as we move forward, it is essential to remember that technology alone is not enough—sustained social change and inclusive efforts will be key to realising the full potential of AI in empowering women.

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CSR

Retail Industry CSR and Women Empowerment- An Inclusive India

We all know the magic of retail therapy. It has been scientifically proven that retail therapy often improves mood; 62% of people feel an improved mood after shopping for something. But, the retail industry has much more power than this.

Globally, the retail industry is worth approx. $31310.6 billion in 2024 at a compound annual growth rate (CAGR) of 8.5%. India’s retail industry is considered to be the 4th largest retail sector in the world and is estimated to become a $2 Tn by 2032 with a growth at 25% CAGR. Looking at the magnitude of the retail industry, it is important to note that as much as this sector helps its consumers to live a comfortable life, this industry is also considered as a reservoir of Corporate Social Responsibility, because of its close relationship with the society.

Therefore, in this light, let’s explore how the retail industry CSR and women empowerment can blend in for giving underserved women of India an opportunity to become financially independent and live a life with dignity. 

Opportunities for Female Entrepreneurs in India

There is no denying that India’s business landscape has seen a surge of Indian businesswomen who are walking shoulder to shoulder when it comes to leading magnanimous business empires just like their male counterparts. India has between 13.5 to 15.7 million women-owned businesses, creating direct employment for 22 to 27 million people. With targeted initiatives, this could grow to 31.5 million businesses by 2030, boosting direct employment by 50 to 60 million.

However, the availability of opportunities for rural women businesses in India are still limited, as constraints like lack of education, lack of resources and business support from banks, no access to digital literacy and financial literacy still fog the path for these women to enter the mainstream female entrepreneurship in India. 

SDG 5: Retail Industry CSR and Women’s Empowerment

The current scenario of the retail industry seems to be promising as many international and domestic brands are focusing on expanding their operations in India. Brand like Swedish furniture giant IKEA plans to invest INR 850 crore (US$ 102.41 million) in expanding its Indian operations, while H&M will introduce its home décor line through its website and Myntra next month. UAE-based Lulu Group is investing INR 2,000 crore (US$ 240.96 million) in a new mall near Ahmedabad.

Additionally, Reliance Industries is poised to sell an 8-10% stake in Reliance Retail Ventures Ltd to fund further expansion and prepare for an IPO. 

As the industry evolves, strategically aligning retail CSR and women empowerment initiatives to foster an inclusive framework will enable rural women in India to access opportunities for learning, earning, and thriving.

But how?

  • By investing in vocational training

Vocational training for the underserved communities is no more just an option, but a requirement that must be collectively supported by government, corporates and social organisations. Investing in vocational training for women and young girls, such as skills in tailoring and garment manufacturing, can provide a significant boost to their prospects. Such training not only equips them with the expertise needed to start their own businesses or secure employment but also fosters sustainable futures for themselves and their communities. By offering these opportunities, retail CSR initiatives can help create pathways to economic independence and community development.

  • By supporting small retail businesses 

When it comes to skills and talent, rural India has been considered as a reservoir and all they await is an opportunity, a platform where they can showcase their skills and earn a sustainable livelihood. Retail CSR programs can play a transformative role by providing these businesses with essential support and oversight. This includes training in business management, strategic logistics and implementation practices. Such support enables these businesses to expand, create additional job opportunities for women, and contribute to the local economy.

By investing in these areas, retailers can help build a robust ecosystem where women are not only integrated into the workforce but are also celebrated for their entrepreneurial contributions, thereby contributing to economic growth and gender equality in their communities.

  • By promoting workshops of digital and financial literacy

By organising targeted training programmes and workshops, retailers can teach women essential skills such as managing finances online, making secure transactions and using digital tools effectively. Providing access to technology, including computers and smartphones, is another crucial step, as it helps bridge the digital divide and ensures women in underserved areas can engage with the digital economy.

Additionally, partnerships with financial institutions can offer workshops on budgeting, saving and understanding credit, facilitating access to tailored financial products and services.

Support for women entrepreneurs is equally vital and with CSR programmes partnered with social development organisations like Smile Foundation, the retail industry can offer specific training on e-commerce, digital marketing and financial management.

Furthermore, the Retail CSR activities can also provide mentorship programnes that connect women with experienced professionals and provide valuable advice and networking opportunities, while awareness campaigns can highlight the importance of these skills.

Smile Foundation: Retail Industry CSR and Women Empowerment

Smile Foundation’s programme Swabhiman is well tailored to support retail CSR initiatives to integrate women into the retail ecosystem through proper skill training and business job opportunities that further enhances their practical experience, boosting their confidence and financial independence. 

Over the past two decades, we have been committed to grassroots development across India through our Lifecycle Approach. This comprehensive strategy ensures that women and their communities benefit from quality education, vocational training, and access to healthcare, enabling them to overcome generational economic deprivation and achieve sustainable progress.

Partnering with Smile Foundation offers CSR initiatives the opportunity to not only support women’s empowerment but also to challenge and transform entrenched beliefs about women’s capabilities. We are dedicated to holistic national development, recognising that isolated efforts can only achieve so much. By collaborating through CSR partnerships, we can align with private organisations combined with government initiatives, accelerating progress towards the Sustainable Development Goals, and making India more developed in the coming years.

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CSR

CSR in Banking- Promoting Inclusive Financial Service for all

Over the years, India’s financial ecosystem has been evolving to newer heights. With digital payments becoming a part of our day-to-day lives along with newer financial support schemes for women and underserved communities, India is striving to achieve an inclusive financial structure for all. In 2023, the Reserve Bank of India declared India’s Financial Inclusion Index standing at 60.1 whereas, in 2024, the Financial Inclusion Index stands increased at 64.2, hinting that the efforts towards having an equitable economic paradigm along with improvement in economic opportunities are possible in a country like India.

What is financial inclusion?

By definition, the Financial Inclusion programme aims to ensure that both individuals and businesses can access financial services that are useful and affordable, such as transactions, payments, savings, credit and insurance, responsibly and sustainably. 

Furthermore, the importance of financial inclusion has been identified in almost every Sustainable Development Goal. It is directly referenced as a target in eight of the seventeen goals. These include SDG 1, which focuses on eradicating poverty; SDG 2, aimed at ending hunger, ensuring food security, and fostering sustainable agriculture; SDG 3, which addresses health and well-being; SDG 5, dedicated to gender equality and the economic empowerment of women; SDG 8, which promotes economic growth and employment; SDG 9, which supports industry, innovation, and infrastructure; and SDG 10, which seeks to reduce inequality.

Furthermore, SDG 17, which concentrates on enhancing the means of implementation, implicitly highlights the importance of financial inclusion by encouraging increased savings mobilisation for investment and consumption, thereby potentially driving economic growth.

As India aims to become a $7 Trillion economy by 2030, it gets even more important for us to create financial inclusive programmes and institutions that offer equitable financial services to all. Government interventions like the Jan Dhan Yojana are among the most promising financial schemes. They have enabled over 50 crore people to open bank accounts and deposit over INR 2 Lakh crore, becoming part of the formal banking system.

Why are financial inclusive programmes important for India?

India’s robust economic growth has certainly become an example for many to follow globally. However, when it comes to achieving holistic economic growth for all and by all, we still have a long way to go. 

India’s underserved population still grapples with poor financial conditions due to lack of education, unemployment, skill training and poor health which eventually has kept them and their families in the loop of economic stagnation. 

Considering the importance of having an accessible and inclusive financial environment for all, the core focus now should be to develop low-income communities with opportunities that would enable them to develop themselves financially sustainable.

CSR initiatives in banks for empowering underserved communities 

Over the years, Banking CSR Strategies have opened up many opportunities for the underserved communities in India. With several financial inclusion programmes introduced by banks, children and their families are getting the chance to access e-literacy and financial literacy ,so that they can develop and be aligned to the demands of changing times.

Interventions by Axis Bank, SBI and RBL for empowering communities with sustainable livelihood training and opportunities have been very successful. Such initiatives have proven that CSR in banking can create a real impact at the grassroots level because, with their support and expertise, underserved communities can get knowledge on financial literacy and financial schemes that can help them navigate and build their finances better. 

CSR in banking- Going forward

By emphasising financial literacy, skill development and improved access to banking services, financial institutions play a crucial role in addressing the needs of underserved communities. Additionally, banks can provide microloans to small enterprises, support educational initiatives, and fund healthcare projects in rural areas, thereby facilitating the integration of these communities into the mainstream economy.

Moreover, banking CSR strategies should include investments in infrastructure to advance digital financial inclusion, ensuring that remote areas have access to essential banking services.

These initiatives are instrumental in transforming lives, stimulating economic growth and increasing social equity, significantly advancing the sustainable development of underserved populations in India.

Swabhiman- Financial Inclusion Programme for Women

With a focus on enabling women with financial stability, Smile Foundation’s Swabhiman programme has been tailored to provide them with entrepreneurship and skill development training.

This program supports underserved women from India’s urban poor and rural communities by providing them with the opportunity to achieve economic empowerment through starting their own businesses. They receive training in business basics such as financial management, marketing and communication, financial literacy, and digital literacy, enabling them to sustain and expand their small businesses to create a stable livelihood for themselves, their families and their communities.

Several financial institutions such as SBI and IndoStar Home Finance have partnered with the Swabhiman programme to support women from marginalised communities. By providing them with workshops on financial literacy and business management skills, these financial institutions have contributed positively towards empowering women while also laying down the foundations of inclusive financial culture in India.

Smile Foundation firmly believes that creating lasting and meaningful change requires the collective efforts of all social stakeholders working toward a common goal. By consolidating our resources to promote an inclusive financial environment in India, banks and Smile Foundation can collaborate to enhance the impact of governmental financial initiatives. This potential partnership can achieve substantial and far-reaching results, offering women and their families the opportunity for financial stability.

Additionally, it aims to create a comprehensive and inclusive financial ecosystem that empowers these communities to overcome economic challenges and secure lasting financial well-being.

Categories
Partnerships

FMCG’s Corporate Social Responsibility In India for Rural Growth

As the monsoons arrive in India, rural India sees a wave of change with a sigh of relief for a better harvest. Along with them, the FMCG companies in India also see the scaling up of their sales in rural India, as the opportunity of increased continuous rural wages are on the horizon.

But the question is, should rural India’s development only depend on how the monsoons treat them? Should FMCG companies in India prioritise solely on sales, or can they leverage their Corporate Social Responsibility (CSR) programmes to effect substantial improvements in the lives of over 9 million individuals residing in rural areas?

India’s FMCG Industry – A pillar of support 

India houses some of the most renowned FMCG brands of the globe. It is the fourth-largest industry in India and one of the highest contributors to the nation’s GDP. Through this industry, over 3 million individuals and their families are getting their bread and butter. And with steady growth each year, the FMCG industry is expected to become an industry worth 615 billion dollars by 2027

Thus, looking at the promising future of the FMCG industry and the opportunities it holds for the development of rural India, let’s understand how the FMCG industry can channel its Corporate Social Responsibility programmes, to boost the underserved communities living in the rural and remote corners of India.

Before delving into how FMCG companies can utilise CSR initiatives to empower and drive rural development in India, it is important to grasp the landscape and the specific challenges confronting underserved communities especially the needs of underserved children, aspiring women entrepreneurs and youth in rural India.

Loop of wage stagnation in rural India

Many rural areas face stagnant wages, where the growth in wages has not kept pace with inflation or the rising cost of living. This situation often leads to economic hardship for rural households, impacting their ability to improve their standard of living, access essential services and invest in education and healthcare. 

It has been observed that rural inflation has been higher than urban inflation for the past 11 months until May 2024, according to the Ministry of Statistics and Programme Implementation (MoSPI).

In May, it reached 5.3%, which was 110 basis points more than urban inflation. Since rural households spend more on food, food and beverages make up more than half (54.18%) of their expenses, whereas in urban areas, it is 36.29%. Experts believe that if the wage disparities continue then invariably it shall affect FMCG sales, however, the dependent variable this year is the monsoon and its positive result in the rural areas of India.

Challenges faced by underserved children

With the advancement of technology, the education sector has evolved and advanced itself to newer heights. However, the benefits of such advancement in the education sector have still not reached many underserved children. 

The most recent Annual Status of Education Report (ASER) reveals a concerning statistic: a significant majority of 14- to 18-year-old children in rural India face challenges with fundamental academic skills.

Specifically, more than half of these adolescents still struggle to perform basic tasks such as solving three-digit division problems, determining time, and executing elementary calculations—skills that are typically acquired by students in Classes 3-4.

Challenges faced by underserved youth in India

Did you know that India has the 5th largest population of youth in the world? This magnanimous ocean of young people is a reservoir of talent, that is still untapped to the fullest extent in our country. 

Issues like dropping out of school due to their family’s financial constraints or being pushed into labour work to provide for their families are often the pre-decided fates of the rural youth in India. Furthermore, poor educational infrastructure also hampers their interest towards garnering education or learning vocational skills, which invariably results in their holistic development and future opportunities to carve a stable financial life. 

Challenges faced by women entrepreneurs

As “Vocal for Local” echoes in the air, the number of entrepreneurs in India has grown significantly. With over 1 lac startups in India, the country has certainly become a global powerhouse as it stands being the third largest startup ecosystem after the US and China.

However, as much as the urban entrepreneurs have grown in a short period, the rural businesses- Grampreneurs, especially women entrepreneurs are still finding it difficult to sustain themselves.

With less capital, resources and training coupled with the complex problems of managing and filing business taxes, lack of knowledge regarding associated costs and knowledge of GST, these willed rural women entrepreneurs are facing the biggest test of their time- to become part of India’s mainstream entrepreneurial ecosystem.

Even with the increased usage of digital platforms and transactions across India, many rural entrepreneurs are yet to leverage the benefits of it. Only 60% of Gramprenerus use digital payment methods and 26% use e-Commerce sites for their sales. Furthermore, women entrepreneurs in rural India face significant challenges in setting up their businesses as compared to men. It has been observed that only 52% of women can access financial credit. 

Personal obstructions like their family’s disapproval and banks refusing them loans to kickstart their businesses are often the first hurdle that deviates many rural women entrepreneurs from kickstarting their entrepreneurial journey. 

FMCG Corporate Social Responsibility in India- A new way?

The Ben & Jerry’s Foundation, the charitable branch of the ice cream company, provides financial support to grassroots organisations focusing on social justice, environmental conservation, and community development. Established in 1985, the foundation has contributed more than $30 million to date.

Taking inspiration from such key players of the global FMCG industry, the Indian FMCG industry can also mould their CSR partnerships towards the rural development of India, while aligning them to the UN SDGs and the government schemes for rural development in India.

With the commitment towards holistic development, the FMCG industry can steer their CSR partnerships towards developing the rural education sector, employability, health infrastructure and empowerment of local businesses so that many underprivileged communities can get the opportunity to develop holistically.

FMCG Corporate Social Responsibility in India for underserved students

As the Indian education sector heads towards a bigger and brighter future with STEM education, we need to ensure that children of underserved communities in India also get the opportunity to learn and thrive with the benefits of STEM education. 

For this, the FMCG industry can invest their CSR fund for school buildings in rural and remote corners of the country, and support the school infrastructure with solar power, while also investing in developing equipped STEM labs for the underprivileged children. 

It should be understood that underserved children of India require a little more hand-holding than the children of the urban and developed communities when it comes to learning, therefore, support by providing technical books, digitised classrooms and computers can help these children learn and understand quality education, that enhances their cognitive development, as well as helps them to build a mindset that pushes them to come out of the cycles of economic stagnation. 

By partnering with Smile Foundation’s Mission Education programme , the FMCG industry can reach over 1 Lac children in 27 states every year. With a key focus on-

  • FLN & Grade-Specific Learning Outcomes
  • STEM Education
  • Digital Learning Environment 
  • Holistic Development of Students
  • Need-based Teacher’s training 
  • Parent & Community Engagement
  • Scholarships for Girl Child Education 

The Mission Education programme aligned with the NEP 2020 policy and UN SDG 4, aims at ensuring quality education is accessible to every underserved child in India. The aim is to ensure that no child stays away from school and can build a life for themselves and their families that is sustainable for years to come.

FMCG CSR activities in India for skill development in rural areas

Focused on imparting vocational training to underserved youth in sectors like retail, hospitality, and healthcare, STeP equips young girls and boys with market-relevant skills and enhances their employability. The holistic approach of the initiative integrates soft skills training, personality development, and financial literacy, ensuring comprehensive growth.

By partnering with Smile Foundation, FMCG companies can strategically align their Corporate Social Responsibility efforts with STeP’s curriculum, directly impacting communities, this collaboration not only shall address immediate skill gaps but also fosters long-term sustainability by creating pathways to economic independence for youth.

Through structured partnerships, FMCG firms can leverage our expertise and network to measure and amplify the social impact of their investments, contributing significantly to underserved youth development in India’s rural and urban areas.

Rural Women Empowerment needs FMCG industry support

Steering women empowerment in India, the FMCG industry’s CSR partnerships can be a powerful force towards making rural women of India financially independent by supporting them with vocational training, financial literacy and entrepreneurship support. 

Understanding the challenges faced by the local rural women of India, Smile Foundation’s Swabhiman programme has been working closely on encouraging and empowering rural women by introducing them to the world of entrepreneurship.

Each year over 1.5 lac women are given health and nutrition benefits, including skill development and entrepreneurial management training so that they can holistically develop themselves, their families and their communities. Swabhiman closely works on-

  • Capacity building to start Micro Enterprises
  • Workshops on E-commerce and digital marketing
  • Technical capacity building 
  • Enrolment in government schemes for livelihood opportunities
  • Setting up of model Micro Enterprises 

FMCG companies can play a pivotal role in empowering women in rural India by partnering their strategic CSR initiatives with programmes like Swabhiman.

With a focus on financial inclusion and empowerment of rural women,

the FMCG CSR initiatives can partner with Smile Foundation to empower rural women through- 

  • Skill Development Initiatives- By setting up vocational training centres focused on skills relevant to their industry, such as packaging, quality control, or distribution. These centres can impart training to women in rural areas, equipping them with marketable skills that enhance their employability and income.
  • Entrepreneurship Development-  Supporting women entrepreneurs by providing micro-financing, mentorship and access to markets can be a transformative CSR activity.
  • Health and Hygiene Initiatives-  Many FMCG products cater to health and hygiene needs. Companies can promote awareness and provide access to affordable products such as sanitary pads, soaps, and healthcare supplements. Additionally, organising health camps and workshops on nutrition and maternal health can significantly benefit rural women.
  • Financial Inclusion- Facilitating financial literacy programs and promoting savings and banking among women can empower them economically. FMCG companies can collaborate with banks to establish financial literacy camps and facilitate easy access to banking services in rural areas.
  • Digital Literacy- In today’s digital age, imparting digital literacy skills is crucial. FMCG companies can establish digital literacy centres or mobile training units to teach basic computer skills, internet usage, and e-commerce, enabling women to access broader markets and information.

As a significant industry both in India and globally, FMCG industry holds a unique position closely tied to its consumers. Leveraging its substantial influence, the FMCG sector’s Corporate Social Responsibility in India can catalyse transformative development in rural India.

The good days!

By focusing on initiatives such as

  • enhancing quality education for underserved children,
  • skill development for rural youth
  • and empowering rural women

FMCG companies can create a dynamic ecosystem.

This approach shall nurture holistic development among underserved children, prepare youth for the workforce and also empower women, their core customer base, fostering financial independence and societal equality.

Considering the profound potential impact of FMCG’s CSR programmes on rural India’s development, it is imperative to invest in the inclusivity of the nation. After all, acche din (good days) must each every individual of India.

Categories
Girl Child

Why is Empowerment of Girls Important? Perspectives and Arguments

For 15-year-old Priya, the dream of becoming a doctor germinated when she read a story in her schoolbook in which the protagonist – a doctor – helped the needy and poor by providing them medical support for free. Priya had watched her ailing grandmother suffer for a long before passing
away. She thought that she could have helped her grandmother and many other women like her if she could become a doctor. Empowerment of girls is important for Priya’s dream.

However, to realise this dream, Priya needs to dedicate herself to studies and pass the NEET examination. Only then she can secure a seat in one of the public institutions. But her parents do not have the financial wherewithal to support her dream. Coming from a remote rural village, Priya knows that she will be married off as soon as she turns 18. Her only chance of attempting to become a doctor is if she gets scholarship support and her parents are convinced that she should be allowed
to go out and study.

But, in a conservative society, it is difficult for girls like Priya to find the support that they need. They are not empowered to stand up for themselves and are often treated as secondary to men. While
the boys are given the opportunity to learn and find jobs, because they are seen as the breadwinners, the girls are not encouraged to study. This is why empowerment of girls is an extremely crucial issue that nations around the world need to work on.

In this article, we will discuss the various arguments and perspectives in support of the importance of empowering the girls in India and around the world.

Right to Thrive: A Human Rights Perspective

It is not a noble cause to empower women and girls; instead, it is their fundamental right to be given equality as enshrined in our constitution. At the same time, it is also a human right of the girls to have access to essential resources and opportunities regardless of their background. Let’s look at how empowering the girls impacts their lives:

  1. UNESCO estimates that for every additional year of schooling, a girl’s future wages increase
    by 10-20%
    . Denying education to girls perpetuates inequality and stifles their potential.
  2. Girls have the right to live free from violence, harassment and discrimination. Yet, globally, 1 in 3 women experiences physical or sexual violence in her lifetime. Empowerment includes ensuring safe spaces and protection from harm.
  3. When girls receive proper nutrition, reproductive health services and hygiene education, they thrive physically and mentally.
  4. Girls should actively participate in decision-making processes within their families, communities and societies. Their voices matter, and their perspectives enrich our collective progress.

Empowerment of girls is also a human rights issue because the discrimination that they face comes in various forms that violate their fundamental human rights. For example, sex-selective abortions, child marriage, denial of inheritance, and gender pay gap are all issues that deny the girls their rightful place in the society.

Girls face stereotypes that limit their aspirations. Empowerment involves dismantling these barriers—whether it’s encouraging girls to pursue STEM fields or challenging traditional gender roles. Even the Sustainable Development Goals (SDGs) by the United Nations recognise the need for empowerment of girls. Various SDGs like SDG 5: Gender Equality and SDG 10: Reducing Inequalities have been framed to address the discrimination against girls and work towards ensuring quality education, gender equality, well-being and justice for them.

Ripple Effect on Families

Empowerment of girls not just uplifts them and provides them a better life, but also creates a ripple effect which benefits entire families. When girls receive education, they become informed decision-makers within their families. Educated girls are more likely to delay marriage, plan pregnancies and seek healthcare. Their empowerment translates into healthier family dynamics, improved communication and better resource allocation.

UNESCO reports that improvements in girls’ education have saved millions of children under age 5. Educated mothers understand nutrition, hygiene and disease prevention. They recognise danger signs early, leading to timely medical interventions. Closing the gap in unmet family planning needs is crucial. Empowered girls can access contraception, plan pregnancies and space births. This directly impacts maternal health, reduces high-risk pregnancies and prevents newborn deaths.

Breaking the Cycle of Poverty

As discussed in the previous section, educated girls make better decisions that empower their families too. Similarly, empowering the girls ensures they achieve financial freedom for themselves and, in that process, break the intergenerational cycle of poverty. A Brookings Institution study underscores that each additional year of schooling for girls increases their eventual wages by an impressive 12%. These enhanced earnings are not merely personal gains; they often flow back into the family. Empowered girls contribute to household income, invest in education, and improve overall well-being.

When girls receive quality education, the benefits extend beyond their own lives. Empowered, educated girls become informed mothers. They understand nutrition, hygiene and preventive healthcare. Their children—both sons and daughters—grow up healthier, better-educated, and better equipped to escape poverty. McKinsey’s research highlights that achieving gender parity in the labour market could add trillions to global GDP. When girls participate fully in the workforce, economies thrive. Their contributions fuel innovation, productivity and sustainable growth.

The Moral Imperative

Now that we have discussed all the practical reasons for empowering the girls, let us talk about a more ethical or philosophical perspective. Even if empowering a girl doesn’t translate into her breaking the cycle of poverty or uplifting her family, it is still our moral and ethical obligation to give them the same opportunities and resources as we do to the boys.

Every girl has the right to shape her destiny. Denying her this right perpetuates injustice. As a society, we bear a collective responsibility to dismantle barriers—whether cultural, legal or economic—that hinder girls’ progress. When we protect their rights, we create a fairer, more compassionate world. The United Nations (UN) also recognises the transformative impact of empowering adolescent girls. It’s not just about education; it’s about ensuring their safety, agency and voice. The UN’s Sustainable Development Goals (SDGs), as discussed previously, underscore this commitment.

Priya’s Journey of Realising Her Dreams

Now this brings us back to the story of Priya. Imagine that she was living in a world where she had equal opportunities as her brother(s) irrespective of the social and economic background that she came from. How would it impact her? It would, first, give her the confidence that her dream can become a reality. This is the first step towards realisation of any dream. Hope creates necessary space for action. If there is no hope, then any individual can surrender to despair and be forced to accept his or her fate.

By ensuring Priya and millions of other girls like her are empowered like in the initiatives of Smile Foundation, we can allow them to dream and dream big. We can enable them to break the cycle of social oppression that has existed for centuries. They can become pioneers of change and role models for other girls in their communities. It can create a transformative effect which leads to a bigger positive change. By achieving this, we can achieve the dream of creating a vibrant India and a just world.

Categories
Health Women Empowerment

Why Period Poverty In India Needs A Proper Discussion?

We have all heard of the taboos associated with menstruation or periods in India. A natural process like the menstrual cycle is still discussed in hushed voices. Even today, reports of women subjected to isolation during their periods, appear in the media. It has been a long-discussed topic. 

However, another big challenge associated with this is the lack of access to menstrual hygiene products. Women start experiencing a regular period cycle once they reach 11 or 12 years of age. They live with it as a part of their daily lives for decades.

This makes it an extremely important area to improve. Poor access to menstrual hygiene services and products impacts every woman, and that too as frequently as once a month. Even then, period poverty is still a major issue in India. 

But, period poverty is not just about poor access to resources. It is also about a lack of awareness and knowledge. So, before we talk about why we need a discussion around period poverty, let us first understand what it means.

What is Period Poverty?

Simply put, period poverty is the set of challenges a menstruating woman faces in accessing or affording menstrual products. It also refers to the lack of information about the issue. This further perpetuates archaic traditions, customs, and dogmatic thinking around periods. 

According to data, one in five girls has to quit school every year because of poor access to menstrual hygiene products. For those who continue, 40% have to skip classes during their period days which has a serious negative impact on their education and classroom performance.

The misinformation about women’s menstrual cycle is so prevalent event today that 70% of mothers still consider it dirty. All these problems are further exacerbated due to the financial constraints that women coming from poor households face. 

More Data On Women Menstruation and Period Poverty

Data shows that around 50% of women in India still use menstrual clothes during their periods. Only around 1.7% of women use products like tampons. Also, the use of sanitary napkins is directly proportional to the income level of families. In the poorest families, only around 53% of women use hygienic menstrual products.

Another study shows that 71% of girls in India are not aware of women period cycle or menstruation before their first periods. Many people in rural India don’t practice proper menstruation hygiene. 

Things are challenging since there is a lack of proper restrooms, menstrual products, and water. 15000 of the 10.83 lakh government schools in the nation do not have restrooms, according to official statistics. The problem for so many teenage menstruators is worsened by the conspicuous lack of sanitary facilities.

All of these factors can be influenced and improved if we work towards them with sincerity. This is why period poverty in India needs a proper discussion today. Data has shown that women who have more than 12 years of schooling are most likely to use hygienic methods during menstruation. 

At the same time, those who have no exposure to schooling are least likely to do the same. All of these facts highlight how critical the problem of period poverty in India is. It is directly related to the affordability of people, public infrastructure, education, and awareness of the issue in society.

Women Menstruation and Period Poverty: Solutions?

Now that we understand the challenges related to women’s menstruation and the concept of period poverty, the question to ask is – how can we overcome these challenges? Are there no solutions to these problems? Certainly, the answer to this is – yes, there are. 

All the problems that we highlighted above are solvable, provided we have the determination to take the necessary steps in the right direction. But to do that, we must first agree upon the fact that addressing period poverty is one of the biggest priorities for any country today. 

In today’s modern world, where technology like Artificial Intelligence is paving the way for transformative changes, we cannot deprive our women of a basic right like access to quality menstrual hygiene.

So, to fight all these challenges, we must look at these steps:

Challenge The Taboo

The cultural barrier is still one of the biggest in India and other societies as well. Because there is an associated element of shame with periods, it stops any productive conversation around it from happening openly. Therefore, the first step should be to annihilate these cultural barriers that make it difficult for women to even access necessary knowledge around periods.

Encourage Conversations Around Women Menstruation

Once the taboos are removed, the next step should be to start an open and honest conversation. Everyone, including boys, needs education about periods. This will not only help them empathise but will also create a more equitable society for women where they can talk about menstruation openly with their male family members and friends.

Bring Policy-level Changes

While social and cultural changes are important, what we also need desperately is strong policies from the government. If we do not have policies that favor women in this area, like providing subsidies on menstrual hygiene products or distributing free products to women living in poverty, then we will not be able to eliminate period poverty. 

Policies like making period products available in schools, public spaces, etc., at affordable prices will significantly improve access.

Promote Sustainable Alternatives

Sanitary pads are among the most preferred menstrual hygiene products. However, they are also environmentally damaging. At the same time, women have to use multiple pads during one period cycle depending upon their flow. This means, one woman may end up using around 10 sanitary napkins in a month. This can be very expensive for anyone who cannot afford to spend so much money. 

Therefore, sustainable products like menstrual cups, which are made of silicone and may last up to 12 years, should be promoted and sold at subsidized prices. Since they can be used many times, they are cheaper in the long run and also cause less damage to the environment.

Support from NGOs

Many non-government organisations, including Smile Foundation, are already working in this area to reduce period poverty in rural as well as urban spaces. What we need is to expand the reach and take these initiatives to more and more people. This way, we will be able to eliminate period poverty faster. 

However, this can be achieved only with the help and support of generous donors. Therefore, a proper discussion around period poverty only can create opportunities for everyone to come together and work towards its eradication.

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