Cause Related Marketing
Empower Change Through Your Choices
Cause Related Marketing
- Cause marketing is a collaborative effort between businesses and charitable organizations, aimed at aligning a brand's products or services with a specific social cause. It's more than just a charity fundraising transaction, it's a purposeful brand collaboration designed to create a win-win situation for everyone involved. By incorporating cause marketing as a part of your corporate responsibility business model, we're taking steps to address important societal issues through social campaigns while delivering high-quality products to your customers. Cause marketing initiatives benefit the underserved communities in their improved living conditions, access to education, healthcare services, entrepreneurship skills and better livelihood opportunities due to the support garnered from the partnerships.
Builds
Top of mind
Brand Recall
Better
Customer
Engagement
Enhances
Brand Loyality
& Trust
Creates
Positive Brand
Perception
Emotional
Connect with
Consumers
Builds
Top of mind
Brand Recall
Better
Customer
Engagement
Enhances
Brand Loyality
& Trust
Creates
Positive Brand
Perception
Emotional
Connect with
Consumers
QUICK facts
64%
of Indian consumers prefer to buy from socially responsible companies
(Source: Nielsen)
72%
of consumers are more likely to
stay loyal to brands that support a cause
(Source: IICA)
60%
of consumers feel
connected to brands
that support social
causes
(Source: JWT India)
29%
Checkout donation
increases AOV by
upto 29%
(Source: ShoppingGives)
74%
of Indian consumers
recommend brands
that support social
causes
(Source: MSL Group)
WAYS TO PARTNER
Part
Proceeds
Purpose
Marketing
In-App
Donations
Point-of-Sale
Campaigns
Redeem
Points
Event
Sponsorship
Part
Proceeds
Purpose
Marketing
In-App
Donations
Point-of-Sale
Campaigns
Redeem
Points
Event
Sponsorship
Campaigns
Events
Previous
Next
BRAND REACH
25M+
Social Media Users
1.5L+
Website Visitors
10L+
E-mailers Subscribers
BRAND REACH
25M+
Social Media Users
1.5L+
Website Visitors
10L+
E-mailers Subscribers
Our Partners In Change
BRANDs SPEAK
Our cause-related marketing initiatives are not mere transactions; they are purposeful alliances driving both philanthropy and business growth. These collaborations embody a deep sense of responsibility and empathy, reflecting the values guiding us and our partner brands. Here, you’ll find testimonials from business representatives and individuals who have witnessed the positive outcomes of our collaborative efforts.
Ramesh VS
Co-founder
Big Basket
These children remind us of our own childhood, and despite all the odds they are getting quality education today, learning, making friends and enjoying school. Big Basket is proud to be a part of this change and to support Smile Foundation’s Shiksha Na Ruke initiative. We have been associated with the cause for over a year and a half now and spending these special moments with these amazing kids really gets you in the festive spirit. Keep spreading smiles!
Rohit Kapoor, Marketing Director
Perfetti Van Melle India
Happydent
As a responsible corporate, Perfetti Van Melle believes in giving back to the communities where we operate and making a difference to the lives of these wonderful children by providing them better access to education. The cause coheres with Happydent’s brand proposition of adding ‘sparkling smiles’ to people’s lives. #HappydentSparklingSmile is a simple initiative at heart to ensure we are able to light up the lives of some underprivileged kids.
Perfetti Van Melle India
Happydent
As a responsible corporate, Perfetti Van Melle believes in giving back to the communities where we operate and making a difference to the lives of these wonderful children by providing them better access to education. The cause coheres with Happydent’s brand proposition of adding ‘sparkling smiles’ to people’s lives. #HappydentSparklingSmile is a simple initiative at heart to ensure we are able to light up the lives of some underprivileged kids.
Tasleem Arif, Vice President & Head, R&D
Oppo
In a year that has been full of challenges, many children are deprived of technology to access online education. At OPPO India, we decided to spread the light of knowledge for these students. Through this initiative, OPPO India is providing accessible mobile technology that is now reaching out to the youngest in the country. It gives us immense pleasure to see the joy on their faces while accessing their classes through the ‘Wall of Knowledge’.
Oppo
In a year that has been full of challenges, many children are deprived of technology to access online education. At OPPO India, we decided to spread the light of knowledge for these students. Through this initiative, OPPO India is providing accessible mobile technology that is now reaching out to the youngest in the country. It gives us immense pleasure to see the joy on their faces while accessing their classes through the ‘Wall of Knowledge’.
Salesh Grover
Business Head, OSL, Luxury Collections
Corneliani
We are delighted to be part of this prestigious association with Smile Foundation that has been working for various social causes across India. It is with great pleasure that we as a brand are able to contribute and extend our support for a noble cause like educating underprivileged children. Hope we succeed in helping a few to achieve their goals.
Business Head, OSL, Luxury Collections
Corneliani
We are delighted to be part of this prestigious association with Smile Foundation that has been working for various social causes across India. It is with great pleasure that we as a brand are able to contribute and extend our support for a noble cause like educating underprivileged children. Hope we succeed in helping a few to achieve their goals.
Sonam Kapoor, Bollywood Celebrity
Pernia’s Pop-Up
Pernia and I (Sonam Kapoor) wanted to do something for children this season. So we thought it would be great if I give like 50 pieces from my wardrobe and the proceeds go to Smile Foundation
Pernia’s Pop-Up
Pernia and I (Sonam Kapoor) wanted to do something for children this season. So we thought it would be great if I give like 50 pieces from my wardrobe and the proceeds go to Smile Foundation
Dilen Gandhi
Senior Director & Category Head – Foods of PepsiCo India
Lay’s
This association with Smile Foundation, our NGO partner, is an extension of our gesture to express sincere gratitude towards farmers, truck drivers, retailers, and all other unsung heroes. Despite facing numerous hurdles, these heroes have continued with their daily jobs relentlessly and brought joy to millions of consumers across India. Our initiative is just a small effort to thank them for their heartwork.
Senior Director & Category Head – Foods of PepsiCo India
Lay’s
This association with Smile Foundation, our NGO partner, is an extension of our gesture to express sincere gratitude towards farmers, truck drivers, retailers, and all other unsung heroes. Despite facing numerous hurdles, these heroes have continued with their daily jobs relentlessly and brought joy to millions of consumers across India. Our initiative is just a small effort to thank them for their heartwork.
BRANDs SPEAK
Our cause-related marketing initiatives are not mere transactions; they are purposeful alliances driving both philanthropy and business growth. These collaborations embody a deep sense of responsibility and empathy, reflecting the values guiding us and our partner brands. Here, you’ll find testimonials from business representatives and individuals who have witnessed the positive outcomes of our collaborative efforts.
Rohit Kapoor, Marketing Director
Perfetti Van Melle India
Happydent
As a responsible corporate, Perfetti Van Melle believes in giving back to the communities where we operate and making a difference to the lives of these wonderful children by providing them better access to education. The cause coheres with Happydent’s brand proposition of adding ‘sparkling smiles’ to people’s lives. #HappydentSparklingSmile is a simple initiative at heart to ensure we are able to light up the lives of some underprivileged kids.
Perfetti Van Melle India
Happydent
As a responsible corporate, Perfetti Van Melle believes in giving back to the communities where we operate and making a difference to the lives of these wonderful children by providing them better access to education. The cause coheres with Happydent’s brand proposition of adding ‘sparkling smiles’ to people’s lives. #HappydentSparklingSmile is a simple initiative at heart to ensure we are able to light up the lives of some underprivileged kids.
Tasleem Arif, Vice President & Head, R&D
Oppo
In a year that has been full of challenges, many children are deprived of technology to access online education. At OPPO India, we decided to spread the light of knowledge for these students. Through this initiative, OPPO India is providing accessible mobile technology that is now reaching out to the youngest in the country. It gives us immense pleasure to see the joy on their faces while accessing their classes through the ‘Wall of Knowledge’.
Oppo
In a year that has been full of challenges, many children are deprived of technology to access online education. At OPPO India, we decided to spread the light of knowledge for these students. Through this initiative, OPPO India is providing accessible mobile technology that is now reaching out to the youngest in the country. It gives us immense pleasure to see the joy on their faces while accessing their classes through the ‘Wall of Knowledge’.
Salesh Grover
Business Head, OSL, Luxury Collections
Corneliani
We are delighted to be part of this prestigious association with Smile Foundation that has been working for various social causes across India. It is with great pleasure that we as a brand are able to contribute and extend our support for a noble cause like educating underprivileged children. Hope we succeed in helping a few to achieve their goals.
Business Head, OSL, Luxury Collections
Corneliani
We are delighted to be part of this prestigious association with Smile Foundation that has been working for various social causes across India. It is with great pleasure that we as a brand are able to contribute and extend our support for a noble cause like educating underprivileged children. Hope we succeed in helping a few to achieve their goals.
Sonam Kapoor, Bollywood Celebrity
Pernia’s Pop-Up
Pernia and I (Sonam Kapoor) wanted to do something for children this season. So we thought it would be great if I give like 50 pieces from my wardrobe and the proceeds go to Smile Foundation
Pernia’s Pop-Up
Pernia and I (Sonam Kapoor) wanted to do something for children this season. So we thought it would be great if I give like 50 pieces from my wardrobe and the proceeds go to Smile Foundation
Dilen Gandhi
Senior Director & Category Head – Foods of PepsiCo India
Lay’s
This association with Smile Foundation, our NGO partner, is an extension of our gesture to express sincere gratitude towards farmers, truck drivers, retailers, and all other unsung heroes. Despite facing numerous hurdles, these heroes have continued with their daily jobs relentlessly and brought joy to millions of consumers across India. Our initiative is just a small effort to thank them for their heartwork.
Senior Director & Category Head – Foods of PepsiCo India
Lay’s
This association with Smile Foundation, our NGO partner, is an extension of our gesture to express sincere gratitude towards farmers, truck drivers, retailers, and all other unsung heroes. Despite facing numerous hurdles, these heroes have continued with their daily jobs relentlessly and brought joy to millions of consumers across India. Our initiative is just a small effort to thank them for their heartwork.
ABOUT SMILE FOUNDATION
Established in 2002, Smile Foundation is an Indian development organisation working for the welfare of children & their families in Education, Health, Livelihood, Women Empowerment and Disaster Response. You may support either of these causes through a Cause Related Marketing partnership with Smile. We are currently reaching out to over 15,00,000 children and families through more than 400 projects in over 2,000 remote villages and urban slums across 25 states of India.
ENQUIRY FORm
You may also write directly to Roopam Dhir at crm@smilefoundationindia.org
