Smile Foundation’s project team has been incessantly working with Anganwadi workers and ASHA in the covered 15 villages of Harchandpur Block, Rai Bareli, to counsel and mobilize expecting mothers from the community to visit Smile on Wheels for their ANC/PNC check-ups. This positive development occurred when a marked increase was recorded in the hemoglobin levels of women who had availed of the ANC/PNC services at Smile on Wheels. The women are also encouraged to opt for institutional deliveries and imbibe a health seeking behavior in their children from the very beginning.